Prime time advertisements: Repetition priming from faces seen on subject recruitment posters

Bruce, Carson, Burton, Kelly · Memory & Cognition · 1998 · cognitive-psychology · 10.3758/bf03201159 · record Bruce1998-prime-time-advertisements-repetition-priming
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Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. Replication status is 'replicated' on the paper's own statement of internal replication — 'Experiment 4 used a larger sample of subjects, rotated items around the lab and poster, same and different exem plar conditions, and replicated more convincingly the findings of Experiments 1-3.' — and on its explicit replication of Bruce (1982); no independent external replication is claimed, so this should be read as within-paper replication. The source is pdftext from a 1998 scan, so verbatim quotes carry OCR/line-break artefacts ('ofthe', 'exper iment', 'sim ilar', 'in fluence', '(cf. Flude, 1993)does notarise'); these are preserved character-for-character as required rather than tidied. 2026-08-19 and 2026-08-25 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
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Other fields define these differently the same word, defined another way in another discipline
context 10 fields · episodic memory 3 fields · standard deviation 3 fields · repetition priming 2 fields · confidence interval 2 fields

Tags on this paper

Every tag the record carries, each linking to every other paper in the corpus that carries it. A tag appears here whether or not its words occur in the article — the spans below are only the ones a sentence in this paper licenses. Of the 4 concept tags on this paper, all 4 are grounded in a quoted sentence. All carry the tagger's gloss of what the term means in this paper, which is not something the article can license.
repetition priming explicit memory episodic memory context Repeated exposure strengthens the connections between face recognition units and person identity nodes, so later familiarity decisions are reached faster The same link-strengthening process that produces priming is the process by which new faces are learned and stored representations of familiar faces are updated by new exemplars Priming reflects the ongoing operation of a system that develops and updates the representations used to identify faces, rather than retrieval of the priming episode episodic account of priming structural models of repetition priming background color wording on the posters place of priming exemplar ANOVA An analysis of variance (ANOVA) t-test p-value mean The mean times to make familiarity decisions standard deviation statistical power / effect size confidence interval behavioural-experiment

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relation to other workclaim_relationshow this paper stands to another: agrees, contradicts, extends, qualifies
claim typeclaim_typethe shape of the claim: existence, mechanism, method, critique, prediction, null
concept edgeconcept_edgesan asserted relation between two concepts, with the sentence asserting it
conceptconceptsan idea the paper works with, quoted where the paper uses it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
controlcontrolsan experiment run to eliminate a rival explanation
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
phenomenonphenomenonthe effect or regularity under study
sensesensesa distinct use of a term, quoted where the paper fixes it

The paper

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claim_relations 3 · claim_type 1 · concept_edges 2 · concepts 4 · content_tags 28 · controls 1 · limitations 4 · mechanisms 3 · method 1 · phenomenon 1 · senses 4

Relations on this page carry a quotation for the claim. Where a relation was separately evidenced — and so tested against the vocabulary for its type — the row says so; none of 2 relations here carry that mark. The rest are the tagger’s reading of the sentence quoted beside them.

facettagfieldconf.whose words
claim_typeexistence
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claim_typethe paper's words
phenomenonrepetition priming of face recognition
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phenomenonthe paper's words
methodbehavioural-experiment
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methodthe paper's words
mechanismsmechanisms
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mechanisms[0]the tagger's words
mechanismsmechanisms
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mechanisms[1]the tagger's words
mechanismsmechanisms
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mechanisms[2]the tagger's words
limitationsExposure duration and frequency for poster faces were uncontrolled, so absolute priming magnitudes for poster versus lab faces are not directly comparable.
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limitations[0]the tagger's words
limitationsExperiment 3 could not counterbalance items across conditions, leaving only four items per cell and an underpowered items analysis.
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limitations[1]the tagger's words
limitationsThe poster-versus-lab comparison in Experiment 1 was severely underpowered.
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limitations[2]the tagger's words
limitationsThe contextual manipulation used cues known to matter for unfamiliar-face memory, but may not have changed the functional context relevant to identifying familiar faces.
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limitations[3]the tagger's words
controlsthe test list mixed primed faces with unprimed famous faces, unfamiliar faces and six additional familiar filler items
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eliminates: that the priming effect is recognition of fame or familiarity rather than the priming exposure · outcome (stated by the tagger, no quotation): held
controls[0]0.95the tagger's words
conceptsrepetition priming
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concepts[0]0.95the paper's words
conceptsexplicit memory
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concepts[1]0.95the paper's words
conceptsepisodic memory
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concepts[2]0.95the paper's words
conceptscontext
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also in: context
concepts[3]0.95the paper's words
sensesTHE PRIME WAS NOT ADMINISTERED - IT WAS A POSTER IN A CORRIDOR. Faces on subject recruitment advertisements primed laboratory face recognition, `even when the advertisements make no specific mention of experiments involving face recognition` and even when subjects `were not obliged to look at them`. This is the only record in the corpus where the exposure happened outside the experiment: dijksterhuis1998 doses by duration, Schmidt2009 by the prime-target gap, bargh1996 by a scrambled-sentence task, and every one of them is delivered by an experimenter to someone who has already consented. Here it happened to people who did not yet know they were in a study
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senses[0]0.95the tagger's words
sensesAND THE DISSOCIATION IS IN THE DERIVATIVE, NOT THE LEVEL, WHICH IS A SHARPER CLAIM: `there is little evidence that repeated or extended exposure to items influences repetition priming at all ..., whereas it is clear that increase in exposure duration and/or frequency does affect explicit memory for the items.` More exposure buys explicit memory and buys priming nothing. Two systems that differ in whether they respond to MORE, rather than in whether they respond - which cannot be explained by one measure being less sensitive, the objection that sinks a difference in means
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senses[1]0.95the tagger's words
sensesAND THE THEORETICAL GAP IS NAMED AND LEFT OPEN: `Quotation withheld.` They say what their own result does to the account they favour, and stop. Second record running to decline to close its own gap - hesselmann2016 reports its surviving effect as `difficult to reconcile` with the obvious model. A corpus that only held resolved claims would hold neither, and the unresolved version is what a later paper actually picks up
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senses[2]0.95the tagger's words
sensesAND THE CAREFUL CONCLUSION IS CAREFUL IN A SPECIFIC DIRECTION: `Quotation withheld.` A negative claim about what the effect is NOT bound to, rather than a positive claim about what carries it. `What we can say, however` is the authors marking the edge of their evidence inside the sentence that states it
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senses[3]0.95the tagger's words
claim_relationsreplicates → Bruce (1982)
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claim_relations[0]the tagger's words
claim_relationsextends → Flude (1993)
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claim_relations[1]the tagger's words
claim_relationsextends → Burton et al.'s (1990) interactive activation account
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claim_relations[2]the tagger's words
concept_edgesrepetition priming —distinct-from→ explicit memory
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strength of the relation: 0.9 · note: THE DISSOCIATION IS IN HOW THEY RESPOND TO DOSE, AND THAT IS WHY IT IS STRONG. Not 'priming is smaller than explicit memory' - a difference in means, always answerable with a sensitivity argument - but 'more exposure moves one and not the other'. The quote carries both halves and the 'whereas'. Weight 0.9 rather than 0.95: the claim is attributed to Roediger & McDermott's 1993 review inside the sentence, so it is the literature's finding that this paper builds on, not this paper's measurement.
concept_edges[0]0.95the tagger's words
concept_edgesrepetition priming —contrasted-with→ episodic memory
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strength of the relation: 0.8 · note: A DESIGN SENTENCE, AND IT IS DELIBERATELY THE GROUNDING FOR THIS EDGE. The two memories are contrasted here by being measured on split halves of the same subject pool from the same poster exposure - which is what makes the later finding (episodic memory weak, priming present) a dissociation rather than a comparison across studies. Weight 0.8: the quote establishes the contrast operationally and not its outcome; the outcome is in the senses and in the record's findings. Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but half the subjects did the repetition-priming experiment and half the episodic-memory test; contrasted-with is loose.
concept_edges[1]0.95the tagger's words
content_tagsANOVA
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also in: ANOVA
content_tags.statistics[0]the tagger's words
content_tagst-test
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also in: t-test
content_tags.statistics[1]the tagger's words
content_tagsp-value
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also in: p-value
content_tags.statistics[2]the tagger's words
content_tagsmean
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also in: mean
content_tags.statistics[3]the tagger's words
content_tagsstandard deviation
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content_tags.statistics[4]the tagger's words
content_tagsstatistical power / effect size
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content_tags.statistics[5]the tagger's words
content_tagsconfidence interval
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about this quote: PAGE FURNITURE IS SPLICED INTO THIS QUOTE - the page number '508' at its end. The sentence before it is printed twice in the paper (two figure legends), so the number stays to keep the quote unique; read the quote without it.
content_tags.statistics[6]the tagger's words
content_tagsFaces first encountered on subject-recruitment posters outside the laboratory produced measurable repetition priming of laboratory familiarity decisions, even when the poster never mentioned face recognition.
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content_tags.findings[0]the tagger's words
content_tagsPoster priming was reliable across all four experiments but smaller in magnitude than priming from faces seen in the laboratory.
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content_tags.findings[1]the tagger's words
content_tagsPriming occurred even when the poster faces were seen incidentally and participants were not required to look at them.
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content_tags.findings[2]the tagger's words
content_tagsChanging the pictured exemplar between prime and test reduced priming by about the same amount in the poster and laboratory conditions, so exemplar change and context change acted additively rather than interactively.
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content_tags.findings[3]the tagger's words
content_tagsChanging the background colour behind the face between prime and test had no detectable effect on the size of the priming effect.
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content_tags.findings[4]the tagger's words
content_tagsExplicit episodic memory for the poster faces was very poor: they neither interfered as distractors nor were recognised at anything like the rate of laboratory faces.
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content_tags.findings[5]the tagger's words
content_tagsThe authors conclude that face priming does not require reinstating the environmental context of the priming episode, since medium, venue, experimenter presence and task all differed.
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content_tags.findings[6]the tagger's words
content_tagsA methodological consequence drawn is that researchers testing famous-face recognition must screen out participants who saw those faces in any earlier, apparently unrelated study.
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content_tags.findings[7]the tagger's words
content_tagsrepetition priming
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content_tags.definitions[0]the tagger's words
content_tagsepisodic account of priming
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content_tags.definitions[1]the tagger's words
content_tagsstructural models of repetition priming
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content_tags.definitions[2]the tagger's words
content_tagscontext
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also in: context
content_tags.definitions[3]the tagger's words
content_tagsbackground color
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content_tags.variables[1]the tagger's words
content_tagswording on the posters
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content_tags.variables[2]the tagger's words
content_tagsplace of priming
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content_tags.variables[5]the tagger's words
content_tagsexemplar
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also in: exemplar
content_tags.variables[6]the tagger's words
content_tags622 msec / 611 msec / 737 msec — Experiment 1 mean familiarity-decision times for poster-primed, lab-primed and unprimed famous faces
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content_tags.quantities[0]the tagger's words
content_tags773 msec / 678 msec / 822 msec — Experiment 2 mean response times for incidentally poster-primed, lab-primed and unprimed faces, showing significant but weaker poster priming
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content_tags.quantities[1]the tagger's words
content_tagsF(l,46) = l7.45, p < .001 — Experiment 3 effect of same versus different pictorial exemplar on the amount of priming
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content_tags.quantities[2]the tagger's words
content_tags51% — Proportion of poster faces that participants recognised as previously seen in the direct test of episodic memory, against 95% for lab faces
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content_tags.quantities[3]the tagger's words
content_tags95% / 33% / 15% — Replication hit rates for lab faces and poster faces plus the false-positive rate, confirming very weak explicit memory for poster faces
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content_tags.quantities[4]the tagger's words

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