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        <title>Prime time advertisements: Repetition priming from faces seen on subject recruitment posters</title>
        <author>Bruce</author>
        <author>Carson</author>
        <author>Burton</author>
        <author>Kelly</author>
      </titleStmt>
      <publicationStmt>
        <p>Tag layer of the DHSS Meta-Tagging Project. The article text is reproduced from the
           staged copy named in sourceDesc and is not altered; the tags are held separately in
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        <bibl>
          <title>Prime time advertisements: Repetition priming from faces seen on subject recruitment posters</title>
          <date>1998</date>
          <publisher>Memory &amp; Cognition</publisher>
          <idno type="DOI">10.3758/bf03201159</idno>
          
          <idno type="record">Bruce1998-prime-time-advertisements-repetition-priming</idno>
          <note type="staged-file">Bruce1998-prime-time-advertisements-repetition-priming.txt, the project's staged copy</note>
          <note type="text-sha1">2ba26958bd7815c19a100eacde9a9b7ff85d114a</note>
          <note type="rights">not-redistributable</note>
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      <textClass><keywords><term>cognitive-psychology</term></keywords></textClass>
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        <person xml:id="paper"><p>the paper's own words</p></person>
        <person xml:id="tagger"><p>the tag layer; a sentence written by the tagger about the
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              who="build_paper_edition.py">0 spans located by searching the stored text for the quote's exact words, allowing any whitespace between them</change>
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  <standOff>
    <spanGrp type="tags">
      <span xml:id="t0" type="claim_type" ana="#claim_type" resp="#paper">
        <label>existence</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t1" type="phenomenon" ana="#phenomenon" resp="#paper">
        <label>repetition priming of face recognition</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t2" type="method" ana="#method" resp="#paper">
        <label>behavioural-experiment</label>
        <term>behavioural-experiment</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t3" type="mechanisms" ana="#mechanisms[0]" resp="#tagger">
        <label>mechanisms</label>
        <term>Repeated exposure strengthens the connections between face recognition units and person identity nodes, so later familiarity decisions are reached faster</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t4" type="mechanisms" ana="#mechanisms[1]" resp="#tagger">
        <label>mechanisms</label>
        <term>The same link-strengthening process that produces priming is the process by which new faces are learned and stored representations of familiar faces are updated by new exemplars</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t5" type="mechanisms" ana="#mechanisms[2]" resp="#tagger">
        <label>mechanisms</label>
        <term>Priming reflects the ongoing operation of a system that develops and updates the representations used to identify faces, rather than retrieval of the priming episode</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t6" type="limitations" ana="#limitations[0]" resp="#tagger">
        <label>Exposure duration and frequency for poster faces were uncontrolled, so absolute priming magnitudes for poster versus lab faces are not directly comparable.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t7" type="limitations" ana="#limitations[1]" resp="#tagger">
        <label>Experiment 3 could not counterbalance items across conditions, leaving only four items per cell and an underpowered items analysis.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t8" type="limitations" ana="#limitations[2]" resp="#tagger">
        <label>The poster-versus-lab comparison in Experiment 1 was severely underpowered.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t9" type="limitations" ana="#limitations[3]" resp="#tagger">
        <label>The contextual manipulation used cues known to matter for unfamiliar-face memory, but may not have changed the functional context relevant to identifying familiar faces.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t10" type="controls" ana="#controls[0]" resp="#tagger" cert="0.95">
        <label>the test list mixed primed faces with unprimed famous faces, unfamiliar faces and six additional familiar filler items</label>
        <note>eliminates: that the priming effect is recognition of fame or familiarity rather than the priming exposure · outcome (stated by the tagger, no quotation): held</note>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t11" type="concepts" ana="#concepts[0]" resp="#paper" cert="0.95">
        <label>repetition priming</label>
        <term>repetition priming</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t12" type="concepts" ana="#concepts[1]" resp="#paper" cert="0.95">
        <label>explicit memory</label>
        <term>explicit memory</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t13" type="concepts" ana="#concepts[2]" resp="#paper" cert="0.95">
        <label>episodic memory</label>
        <term>episodic memory</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t14" type="concepts" ana="#concepts[3]" resp="#paper" cert="0.95">
        <label>context</label>
        <term>context</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t15" type="senses" ana="#senses[0]" resp="#tagger" cert="0.95">
        <label>THE PRIME WAS NOT ADMINISTERED - IT WAS A POSTER IN A CORRIDOR. Faces on subject recruitment advertisements primed laboratory face recognition, `even when the advertisements make no specific mention of experiments involving face recognition` and even when subjects `were not obliged to look at them`. This is the only record in the corpus where the exposure happened outside the experiment: dijksterhuis1998 doses by duration, Schmidt2009 by the prime-target gap, bargh1996 by a scrambled-sentence task, and every one of them is delivered by an experimenter to someone who has already consented. Here it happened to people who did not yet know they were in a study</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t16" type="senses" ana="#senses[1]" resp="#tagger" cert="0.95">
        <label>AND THE DISSOCIATION IS IN THE DERIVATIVE, NOT THE LEVEL, WHICH IS A SHARPER CLAIM: `there is little evidence that repeated or extended exposure to items influences repetition priming at all ..., whereas it is clear that increase in exposure duration and/or frequency does affect explicit memory for the items.` More exposure buys explicit memory and buys priming nothing. Two systems that differ in whether they respond to MORE, rather than in whether they respond - which cannot be explained by one measure being less sensitive, the objection that sinks a difference in means</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
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      <span xml:id="t17" type="senses" ana="#senses[2]" resp="#tagger" cert="0.95">
        <label>AND THE THEORETICAL GAP IS NAMED AND LEFT OPEN: `Quotation withheld.` They say what their own result does to the account they favour, and stop. Second record running to decline to close its own gap - hesselmann2016 reports its surviving effect as `difficult to reconcile` with the obvious model. A corpus that only held resolved claims would hold neither, and the unresolved version is what a later paper actually picks up</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t18" type="senses" ana="#senses[3]" resp="#tagger" cert="0.95">
        <label>AND THE CAREFUL CONCLUSION IS CAREFUL IN A SPECIFIC DIRECTION: `Quotation withheld.` A negative claim about what the effect is NOT bound to, rather than a positive claim about what carries it. `What we can say, however` is the authors marking the edge of their evidence inside the sentence that states it</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t19" type="claim_relations" ana="#claim_relations[0]" resp="#tagger">
        <label>replicates → Bruce (1982)</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t20" type="claim_relations" ana="#claim_relations[1]" resp="#tagger">
        <label>extends → Flude (1993)</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t21" type="claim_relations" ana="#claim_relations[2]" resp="#tagger">
        <label>extends → Burton et al.&#x27;s (1990) interactive activation account</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t22" type="concept_edges" ana="#concept_edges[0]" resp="#tagger" cert="0.95">
        <label>repetition priming —distinct-from→ explicit memory</label>
        <term>repetition priming</term>
        <term>explicit memory</term>
        <note>strength of the relation: 0.9 · note: THE DISSOCIATION IS IN HOW THEY RESPOND TO DOSE, AND THAT IS WHY IT IS STRONG. Not &#x27;priming is smaller than explicit memory&#x27; - a difference in means, always answerable with a sensitivity argument - but &#x27;more exposure moves one and not the other&#x27;. The quote carries both halves and the &#x27;whereas&#x27;. Weight 0.9 rather than 0.95: the claim is attributed to Roediger &amp; McDermott&#x27;s 1993 review inside the sentence, so it is the literature&#x27;s finding that this paper builds on, not this paper&#x27;s measurement.</note>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t23" type="concept_edges" ana="#concept_edges[1]" resp="#tagger" cert="0.95">
        <label>repetition priming —contrasted-with→ episodic memory</label>
        <term>repetition priming</term>
        <term>episodic memory</term>
        <note>strength of the relation: 0.8 · note: A DESIGN SENTENCE, AND IT IS DELIBERATELY THE GROUNDING FOR THIS EDGE. The two memories are contrasted here by being measured on split halves of the same subject pool from the same poster exposure - which is what makes the later finding (episodic memory weak, priming present) a dissociation rather than a comparison across studies. Weight 0.8: the quote establishes the contrast operationally and not its outcome; the outcome is in the senses and in the record&#x27;s findings.
Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but half the subjects did the repetition-priming experiment and half the episodic-memory test; contrasted-with is loose.</note>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
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      <span xml:id="t24" type="content_tags" ana="#content_tags.statistics[0]" resp="#tagger">
        <label>ANOVA</label>
        <term>ANOVA</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t25" type="content_tags" ana="#content_tags.statistics[1]" resp="#tagger">
        <label>t-test</label>
        <term>t-test</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
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      <span xml:id="t26" type="content_tags" ana="#content_tags.statistics[2]" resp="#tagger">
        <label>p-value</label>
        <term>p-value</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t27" type="content_tags" ana="#content_tags.statistics[3]" resp="#tagger">
        <label>mean</label>
        <term>mean</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t28" type="content_tags" ana="#content_tags.statistics[4]" resp="#tagger">
        <label>standard deviation</label>
        <term>standard deviation</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t29" type="content_tags" ana="#content_tags.statistics[5]" resp="#tagger">
        <label>statistical power / effect size</label>
        <term>statistical power / effect size</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t30" type="content_tags" ana="#content_tags.statistics[6]" resp="#tagger">
        <label>confidence interval</label>
        <term>confidence interval</term>
        <note>about this quote: PAGE FURNITURE IS SPLICED INTO THIS QUOTE - the page number &#x27;508&#x27; at its end. The sentence before it is printed twice in the paper (two figure legends), so the number stays to keep the quote unique; read the quote without it.</note>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t31" type="content_tags" ana="#content_tags.findings[0]" resp="#tagger">
        <label>Faces first encountered on subject-recruitment posters outside the laboratory produced measurable repetition priming of laboratory familiarity decisions, even when the poster never mentioned face recognition.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t32" type="content_tags" ana="#content_tags.findings[1]" resp="#tagger">
        <label>Poster priming was reliable across all four experiments but smaller in magnitude than priming from faces seen in the laboratory.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t33" type="content_tags" ana="#content_tags.findings[2]" resp="#tagger">
        <label>Priming occurred even when the poster faces were seen incidentally and participants were not required to look at them.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t34" type="content_tags" ana="#content_tags.findings[3]" resp="#tagger">
        <label>Changing the pictured exemplar between prime and test reduced priming by about the same amount in the poster and laboratory conditions, so exemplar change and context change acted additively rather than interactively.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t35" type="content_tags" ana="#content_tags.findings[4]" resp="#tagger">
        <label>Changing the background colour behind the face between prime and test had no detectable effect on the size of the priming effect.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t36" type="content_tags" ana="#content_tags.findings[5]" resp="#tagger">
        <label>Explicit episodic memory for the poster faces was very poor: they neither interfered as distractors nor were recognised at anything like the rate of laboratory faces.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t37" type="content_tags" ana="#content_tags.findings[6]" resp="#tagger">
        <label>The authors conclude that face priming does not require reinstating the environmental context of the priming episode, since medium, venue, experimenter presence and task all differed.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t38" type="content_tags" ana="#content_tags.findings[7]" resp="#tagger">
        <label>A methodological consequence drawn is that researchers testing famous-face recognition must screen out participants who saw those faces in any earlier, apparently unrelated study.</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t39" type="content_tags" ana="#content_tags.definitions[0]" resp="#tagger">
        <label>repetition priming</label>
        <term>repetition priming</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t40" type="content_tags" ana="#content_tags.definitions[1]" resp="#tagger">
        <label>episodic account of priming</label>
        <term>episodic account of priming</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t41" type="content_tags" ana="#content_tags.definitions[2]" resp="#tagger">
        <label>structural models of repetition priming</label>
        <term>structural models of repetition priming</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t42" type="content_tags" ana="#content_tags.definitions[3]" resp="#tagger">
        <label>context</label>
        <term>context</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t43" type="content_tags" ana="#content_tags.variables[1]" resp="#tagger">
        <label>background color</label>
        <term>background color</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t44" type="content_tags" ana="#content_tags.variables[2]" resp="#tagger">
        <label>wording on the posters</label>
        <term>wording on the posters</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t45" type="content_tags" ana="#content_tags.variables[5]" resp="#tagger">
        <label>place of priming</label>
        <term>place of priming</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t46" type="content_tags" ana="#content_tags.variables[6]" resp="#tagger">
        <label>exemplar</label>
        <term>exemplar</term>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t47" type="content_tags" ana="#content_tags.quantities[0]" resp="#tagger">
        <label>622 msec / 611 msec / 737 msec — Experiment 1 mean familiarity-decision times for poster-primed, lab-primed and unprimed famous faces</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t48" type="content_tags" ana="#content_tags.quantities[1]" resp="#tagger">
        <label>773 msec / 678 msec / 822 msec — Experiment 2 mean response times for incidentally poster-primed, lab-primed and unprimed faces, showing significant but weaker poster priming</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t49" type="content_tags" ana="#content_tags.quantities[2]" resp="#tagger">
        <label>F(l,46) = l7.45, p &lt; .001 — Experiment 3 effect of same versus different pictorial exemplar on the amount of priming</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t50" type="content_tags" ana="#content_tags.quantities[3]" resp="#tagger">
        <label>51% — Proportion of poster faces that participants recognised as previously seen in the direct test of episodic memory, against 95% for lab faces</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
      </span>
      <span xml:id="t51" type="content_tags" ana="#content_tags.quantities[4]" resp="#tagger">
        <label>95% / 33% / 15% — Replication hit rates for lab faces and poster faces plus the false-positive rate, confirming very weak explicit memory for poster faces</label>
        <note type="quotation-withheld">Quotation withheld because this record is not cleared for redistribution.</note>
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      <p><note type="rights">The full text of this article is not redistributable, so it is
      not included here. The evidence sentences are withheld with it; the tag layer and its
      grounding status remain. The article itself is at https://doi.org/10.3758/bf03201159.</note></p>
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