Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Luoma-aho, Pirttimäki, Maity, Munnukka, Reinikainen · International Journal of Strategic Communication · 2019 · strategic-communication · 10.1080/1553118x.2019.1617716 · record Luoma-aho2019-primed-authenticity-how-priming-impacts-auth
tag layer · index · concepts · authors · עברית
Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. The record is tagged as a single existence claim, but the paper is partly a null result and this is worth flagging: H2b failed — "Hypothesis 2b was not supported, although the group differences appeared to follow a similar pattern as in the case of H2a, but the group differences were not statistically significant." — and the manipulation produced no significant difference in negative attitudes towards the endorsed products. The design is an online experiment whose dependent measure is a theory-driven content analysis of 211 open-ended responses, i.e. qualitative coding inside an experimental frame; 'behavioural-experiment' captures the design but not that coding step. The paper also reports its own analytic constraint (Chi-squared expected cell counts below 5 for the neutral categories), which limits several comparisons but is stated as a test requirement rather than framed as a study limitation, so it is not listed under limitations. 2026-08-17 and 2026-08-25 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
How to read this page. The article itself is not reproduced here — this paper is not cleared for redistribution, so what follows is the tag layer alone. The evidence sentences are withheld with the article. The table at the foot lists every tag the record carries; each row names the facet it belongs to, and the whose words column says whether the tag records the paper's own wording or the tagger's sentence about the paper. Every tag links to each other paper in the corpus carrying it. The machine-readable edition of the same thing is the TEI file beside this one, where the tags live in standOff, and the article is at its publisher via the link below. When we have changed our mind. Some entries in the table begin with a word in capitals and the reason for it. EVIDENCE CORRECTED — the finding still stands, but we had quoted the wrong sentence from the paper, and the quotation has been replaced with the right one. RETRACTED — the entry itself was wrong; it stays on the page, marked, with the reason, rather than being deleted. WITHDRAWN AND REPLACED — the entry was wrong, and a corrected version of it appears in the entries below. Each mark carries its own reason, in brackets, because the reasons differ from one entry to the next. An entry we have WITHDRAWN is removed from this page and kept in the record, with its reason. A line reading Audit and a date is a later re-reading of the entry against its whole sentence: DOUBTFUL means it was kept, and the reason says what is loose about it. Quotation marks inside the tagger's sentence. Where a tag is the tagger's own sentence, a phrase in quotation marks inside it is borrowed from the paper — the tagger's wording around it is not. The paper's own sentence is the evidence quote for that row; on this page it is withheld with the article, and the article is at its publisher. Nothing inside quotation marks anywhere on this page is ours: if it is quoted, it is the paper's. Whose words a concept carries. A concept entry records a term the paper itself uses, so the term, the sense given for it, and its evidence are the paper's own words, quoted where the paper fixes them. This is the opposite of a sense entry in the tag table, which is the tagger's sentence about how the paper uses a term. Where a concept entry could not be grounded in the paper's words, the entry says so on its own row.
Other fields define these differently the same word, defined another way in another discipline
priming 2 fields

Tags on this paper

Every tag the record carries, each linking to every other paper in the corpus that carries it. A tag appears here whether or not its words occur in the article — the spans below are only the ones a sentence in this paper licenses. Of the 9 concept tags on this paper, all 9 are grounded in a quoted sentence. All carry the tagger's gloss of what the term means in this paper, which is not something the article can license.
priming framing prime stimulus target stimulus perceived authenticity brand authenticity audience participation sponsored content participation the prime biases how the subsequent sponsored content is processed, so the same content yields different judgments being invited to participate lets viewers process the content more carefully, so they either confirm or reject the prime instead of simply absorbing it disclosing a persuasion attempt first activates cognitive persuasion knowledge, which then activates attitudinal knowledge (a stepwise persuasion process) type of introductory text attitude towards the video chi-squared test Pearson Chi-squared test p-value chi-squared expected-cell-frequency assumption behavioural-experiment

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relation to other workclaim_relationshow this paper stands to another: agrees, contradicts, extends, qualifies
claim typeclaim_typethe shape of the claim: existence, mechanism, method, critique, prediction, null
concept edgeconcept_edgesan asserted relation between two concepts, with the sentence asserting it
conceptconceptsan idea the paper works with, quoted where the paper uses it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
controlcontrolsan experiment run to eliminate a rival explanation
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
phenomenonphenomenonthe effect or regularity under study
sensesensesa distinct use of a term, quoted where the paper fixes it
transfertransfersa method or concept carried in from another field
unrecordable relationunhoused_relationsa relation the paper asserts that this vocabulary cannot express, with the reason

The paper

The full text is not reproduced here. This article is not cleared for redistribution, so the page carries the tag layer only. Its evidence sentences are withheld; the grounding status remains with each tag, and the article itself is at https://doi.org/10.1080/1553118x.2019.1617716. The reading view exists for the papers whose licence permits it.

Every tag on this page

claim_relations 2 · claim_type 1 · concept_edges 5 · concepts 9 · content_tags 23 · controls 1 · limitations 4 · mechanisms 3 · method 1 · phenomenon 1 · senses 4 · transfers 1 · unhoused_relations 1

Relations on this page carry a quotation for the claim. Where a relation was separately evidenced — and so tested against the vocabulary for its type — the row says so; none of 5 relations here carry that mark. The rest are the tagger’s reading of the sentence quoted beside them.

facettagfieldconf.whose words
claim_typeexistence
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claim_typethe paper's words
phenomenonpriming of perceived influencer authenticity
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phenomenonthe paper's words
methodbehavioural-experiment
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methodthe paper's words
mechanismsmechanisms
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mechanisms[0]the tagger's words
mechanismsmechanisms
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mechanisms[1]the tagger's words
mechanismsmechanisms
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mechanisms[2]the tagger's words
limitationsOnly a single vlog and a single video were used, so results may not generalise beyond this vlogger and product category
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limitations[0]the tagger's words
limitationsThe findings may be tied to the particular vlog, vlogger and products shown
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limitations[1]the tagger's words
limitationsOnly a positive brand endorsement was tested; priming may behave differently for negative or neutral coverage
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limitations[2]the tagger's words
limitationsThe study was run in a single national setting
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limitations[3]the tagger's words
transfersthe study imports theoretical apparatus from psychology and neighbouring consumer-research fields into strategic-communication research on influencer content
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transfers[0]the tagger's words
controlsrandom assignment of subjects to the four experimental conditions crossing priming and audience participation
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eliminates: that a difference between conditions is a difference between the kinds of people who ended up in them - the paper names this as internal validity · outcome (stated by the tagger, no quotation): held
controls[0]0.85the tagger's words
conceptspriming
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also in: priming
concepts[0]0.95the paper's words
conceptsframing
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also in: framing
concepts[1]0.95the paper's words
conceptsprime stimulus
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concepts[2]0.95the paper's words
conceptstarget stimulus
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concepts[3]0.95the paper's words
conceptsperceived authenticity
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concepts[4]0.95the paper's words
conceptsbrand authenticity
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concepts[5]0.95the paper's words
conceptsaudience participation
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concepts[6]0.95the paper's words
conceptssponsored content
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concepts[7]0.95the paper's words
conceptsparticipation
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also in: participation
concepts[8]0.95the paper's words
unhoused_relationspriming versus framing, as this paper draws it: both activate awareness of an issue and framing additionally attributes MEANINGS to it → the same pair as drawn in drouvelis2010 / drouvelis2015 (framing RE-DESCRIBES a logically equivalent decision problem) and as reported unresolved in Hoewe2020 (where Ottati holds that framing IS a form of priming)
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THREE PAPERS IN THIS CORPUS SEPARATE 'priming' FROM 'framing', IN THREE FIELDS, ON THREE DIFFERENT AXES - AND NONE OF THEM CITES THE OTHERS. Economics (drouvelis, both papers) makes the criterion THE DECISION PROBLEM: framing re-describes a logically equivalent one, priming does not. Media studies (Hoewe2020) makes it AWARENESS, and reports its own field unable to settle whether the two are even distinct, quoting Ottati that 'media framing constitutes a specific form of priming'. Strategic communication (this paper) makes it MEANING: the two share the activation of awareness and framing adds the attribution of meanings. Not a disagreement about a fact - three literatures independently fixing one boundary and not noticing each other. That is the negative space this project was built to make visible, and the schema has no relation type for 'these papers partition the same pair differently'., and for the missing types.
unhoused_relations[0]0.95the tagger's words
sensespriming, in strategic communication - an ACT OF SELECTION on the audience's memory: certain patterns are activated and others are left out. The exclusion is written into the definition, which is what makes a positive and a negative primer symmetrical operations here
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senses[0]0.95the tagger's words
sensespriming as against framing, THIS FIELD'S VERSION - the two are granted the same function (activating awareness of an issue) and separated by what framing does in addition: attribute meanings. Compare the economics version, where the criterion is re-description of the decision problem, and the media-studies version, where it is awareness
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senses[1]0.95the tagger's words
sensesperceived authenticity - a construct whose positive definition is a list and whose working definition is its complement. The paper says so outright: it is OFTEN ALSO DEFINED BY NEGATION, with inauthenticity as falsity, externally motivated behaviour, and reciting a script rather than expressing one's own words
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senses[2]0.95the tagger's words
sensesselling out - the folk term the negative prime is built from, glossed by the paper in parentheses because the construct it operationalises has no technical name: giving up integrity or compromising principles for personal gain
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senses[3]0.95the tagger's words
claim_relationsbuilds-on → persuasion knowledge model (Friestad & Wright, 1994) and priming theory (Carroll & Einwiller, 2014; Celse & Chang, 2017)
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claim_relations[0]the tagger's words
claim_relationsbuilds-on → Gilpin, Palazzolo & Brody (2010); Henderson & Bowley (2010) on the subjectivity of authenticity perceptions
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claim_relations[1]the tagger's words
concept_edgespriming —distinct-from→ framing
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differs in: WHAT FRAMING DOES IN ADDITION: both activate awareness of an issue, and framing also directs judgment by attributing meanings to it · strength of the relation: 0.9 · note: THE THIRD INCOMPATIBLE CUT AT THIS PAIR IN THIS CORPUS. The economics papers separate them by re-description of the decision problem; the media-studies review reports the field unable to agree and cites Ottati holding framing to BE a form of priming. See the unhoused-relations row on this record.
also in: priming · framing
concept_edges[0]0.95the tagger's words
concept_edgesprime stimulus —distinct-from→ target stimulus
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strength of the relation: 0.95 · note: Stated as a structural requirement - priming REQUIRES both - which is more than most of this corpus's priming papers make explicit.
concept_edges[1]0.95the tagger's words
concept_edgespriming —causes→ perceived authenticity
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holds when: with a POSITIVE introductory text attached to the sponsored content · direction on the measure: increases · strength of the relation: 0.85 · note: Half of a symmetric pair. The result the paper reports is sharper than either hypothesis: the SAME sponsored content produces opposite reactions depending only on the valence of the introductory text. Audit 2026-09-28: DOUBTFUL - read against its span and kept, but the span is hypothesis H1a; causes states it as a finding.
concept_edges[2]0.85the tagger's words
concept_edgespriming —causes→ perceived authenticity
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holds when: with a NEGATIVE introductory text attached to the sponsored content · direction on the measure: reduces · strength of the relation: 0.85 · note: The other half. Two edges rather than one because the direction reverses with the prime's valence, and an edge that averaged them would describe neither condition. Audit 2026-09-28: DOUBTFUL - read against its span and kept, but the span is hypothesis H1b; causes states it as a finding.
concept_edges[3]0.85the tagger's words
concept_edgessponsored content —causes→ perceived authenticity
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direction on the measure: reduces · strength of the relation: 0.7 · note: The premise the negative prime is built on, attributed to prior work rather than shown here - hence 0.7. Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but sponsored content 'CAN PUT under threat' a vlogger's perceived authenticity; causes is hedged.
concept_edges[5]0.95the tagger's words
content_tagschi-squared test
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content_tags.statistics[0]the tagger's words
content_tagsp-value
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also in: p-value
content_tags.statistics[1]the tagger's words
content_tagschi-squared expected-cell-frequency assumption
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content_tags.statistics[2]the tagger's words
content_tagsPriming was strongly associated with viewers' authenticity perceptions in both the positive and the negative priming conditions, confirming H1a and H1b.
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content_tags.findings[0]the tagger's words
content_tagsEncouraging versus discouraging audience participation changed authenticity perception only when the introductory text was negative, not when it was positive.
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content_tags.findings[1]the tagger's words
content_tagsNegative priming did not spill over onto the endorsed products: negative attitudes towards the products did not differ across the manipulation groups.
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content_tags.findings[2]the tagger's words
content_tagsPositive priming shifted perceptions of the vlogger, the video and the product, whereas negative priming moved only perceptions of the vlogger.
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content_tags.findings[3]the tagger's words
content_tagsBecause negativity concentrates on the influencer rather than on the sponsor, sponsored content carries less reputational risk for the organization than for the vlogger.
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content_tags.findings[4]the tagger's words
content_tagssponsored content
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content_tags.definitions[0]the tagger's words
content_tagspriming
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also in: priming
content_tags.definitions[1]the tagger's words
content_tagsperceived authenticity
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content_tags.definitions[2]the tagger's words
content_tagsaudience participation
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content_tags.definitions[3]the tagger's words
content_tagstarget stimulus
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content_tags.definitions[5]the tagger's words
content_tagsprime stimulus
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content_tags.definitions[6]the tagger's words
content_tagstype of introductory text
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content_tags.variables[0]the tagger's words
content_tagsaudience participation
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content_tags.variables[1]the tagger's words
content_tagsperceived authenticity
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content_tags.variables[2]the tagger's words
content_tagsattitude towards the video
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content_tags.variables[3]the tagger's words
content_tags211 — open-ended viewer responses analysed
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content_tags.quantities[0]the tagger's words
content_tags59% male and 41% female — gender split of the MTurk respondent sample
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content_tags.quantities[1]the tagger's words
content_tagsp = .002 — chi-squared significance of the difference in endorser-authenticity perceptions across the four manipulation groups
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content_tags.quantities[2]the tagger's words
content_tags45% ... 17% — share of responses coding the endorser as inauthentic in the most negatively primed group versus the most positively primed group
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content_tags.quantities[3]the tagger's words
content_tags28% — highest share of authenticity perception, found in Group 3 (negative text, participation encouraged)
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content_tags.quantities[4]the tagger's words

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