A theoretical review of consumer priming: Prospective theory, retrospective theory, and the affective–behavioral–cognitive model

Minton, Cornwell, Kahle · Journal of Consumer Behaviour · 2017 · consumer-psychology · 10.1002/cb.1624 · record Minton2017-a-theoretical-review-of-consumer-priming-pro
tag layer · index · concepts · authors · עברית
Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. Claim type is 'method' because the deliverable is a framework/organising system for constructing priming research rather than a new empirical finding; the paper is simultaneously a review, so 'review' is recorded under method. The extracted PDF text contains a large block of reversed (mirror-image) characters where Table 1 was rendered; nothing was quoted from that region. Discipline is given as consumer-psychology; the venue is a marketing journal and the framing is explicitly marketing/consumer behaviour. 2026-08-19 and 2026-08-26 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
This record’s own method is review, and the tags below follow from that. A review’s findings, quantities and statistics are things stated IN this paper, and some of them report results obtained elsewhere. 2 tags on this page name the author the result belongs to. Measured across every review in this corpus, 81% of a review’s tags carry no citation at all — most of them are the review speaking. The corpus does not adjudicate the rest: read an unmarked tag as a claim this paper makes, not necessarily one it made first.
How to read this page. The article itself is not reproduced here — this paper is not cleared for redistribution, so what follows is the tag layer alone. The evidence sentences are withheld with the article. The table at the foot lists every tag the record carries; each row names the facet it belongs to, and the whose words column says whether the tag records the paper's own wording or the tagger's sentence about the paper. Every tag links to each other paper in the corpus carrying it. The machine-readable edition of the same thing is the TEI file beside this one, where the tags live in standOff, and the article is at its publisher via the link below. When we have changed our mind. Some entries in the table begin with a word in capitals and the reason for it. EVIDENCE CORRECTED — the finding still stands, but we had quoted the wrong sentence from the paper, and the quotation has been replaced with the right one. RETRACTED — the entry itself was wrong; it stays on the page, marked, with the reason, rather than being deleted. WITHDRAWN AND REPLACED — the entry was wrong, and a corrected version of it appears in the entries below. Each mark carries its own reason, in brackets, because the reasons differ from one entry to the next. An entry we have WITHDRAWN is removed from this page and kept in the record, with its reason. A line reading Audit and a date is a later re-reading of the entry against its whole sentence: DOUBTFUL means it was kept, and the reason says what is loose about it. Quotation marks inside the tagger's sentence. Where a tag is the tagger's own sentence, a phrase in quotation marks inside it is borrowed from the paper — the tagger's wording around it is not. The paper's own sentence is the evidence quote for that row; on this page it is withheld with the article, and the article is at its publisher. Nothing inside quotation marks anywhere on this page is ours: if it is quoted, it is the paper's. Whose words a concept carries. A concept entry records a term the paper itself uses, so the term, the sense given for it, and its evidence are the paper's own words, quoted where the paper fixes them. This is the opposite of a sense entry in the tag table, which is the tagger's sentence about how the paper uses a term. Where a concept entry could not be grounded in the paper's words, the entry says so on its own row.
Other fields define these differently the same word, defined another way in another discipline
priming 2 fields · repetition priming 2 fields

Tags on this paper

Every tag the record carries, each linking to every other paper in the corpus that carries it. A tag appears here whether or not its words occur in the article — the spans below are only the ones a sentence in this paper licenses. Of the 6 concept tags on this paper, all 6 are grounded in a quoted sentence. All carry the tagger's gloss of what the term means in this paper, which is not something the article can license.
priming prime knowledge activation target ABC model spreading activation theory Following a primed procedure consumes cognitive resources, which keeps the primed representation active and slows its decay relative to a declarative prime. Uncertainty about a stimulus makes the consumer recruit the prime together with existing memory to resolve that uncertainty, which produces assimilation. High motivation raises processing depth, which triggers correction of the judgment for the perceived persuasion attempt and so flips assimilation into contrast. prime and target behavioral priming procedural priming goal priming cognitive priming category priming semantic priming associative priming associative boost conceptual versus perceptual priming repetition priming contextual priming masked priming expectancy theory semantic matching theory compound cue theory prospective theories of priming priming method review

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relation to other workclaim_relationshow this paper stands to another: agrees, contradicts, extends, qualifies
claim typeclaim_typethe shape of the claim: existence, mechanism, method, critique, prediction, null
concept edgeconcept_edgesan asserted relation between two concepts, with the sentence asserting it
conceptconceptsan idea the paper works with, quoted where the paper uses it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
phenomenonphenomenonthe effect or regularity under study
sensesensesa distinct use of a term, quoted where the paper fixes it
transfertransfersa method or concept carried in from another field

The paper

The full text is not reproduced here. This article is not cleared for redistribution, so the page carries the tag layer only. Its evidence sentences are withheld; the grounding status remains with each tag, and the article itself is at https://doi.org/10.1002/cb.1624. The reading view exists for the papers whose licence permits it.

Every tag on this page

claim_relations 2 · claim_type 1 · concept_edges 2 · concepts 6 · content_tags 30 · limitations 2 · mechanisms 3 · method 1 · phenomenon 1 · senses 5 · transfers 1

Relations on this page carry a quotation for the claim. Where a relation was separately evidenced — and so tested against the vocabulary for its type — the row says so; none of 2 relations here carry that mark. The rest are the tagger’s reading of the sentence quoted beside them.

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facettagfieldconf.whose words
claim_typemethod
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claim_typethe paper's words
phenomenonconsumer priming
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phenomenonthe paper's words
methodreview
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also in: review
methodthe paper's words
mechanismsmechanisms
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mechanisms[0]the tagger's words
mechanismsmechanisms
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mechanisms[1]the tagger's words
mechanismsmechanisms
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mechanisms[2]the tagger's words
limitationsThe paper deliberately excludes the content-versus-process priming distinctions covered by the prior review it builds on, so its coverage of priming distinctions is partial by design.
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limitations[0]the tagger's words
limitationsThe framework's central measurement-discrepancy proposal is asserted rather than empirically tested, and the authors state it still needs testing.
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limitations[1]the tagger's words
transfersThe tri-component ABC model of attitudes is imported as the organizing scheme for a marketing/consumer-behaviour priming framework.
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transfers[0]the tagger's words
conceptspriming
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also in: priming
concepts[0]0.95the paper's words
conceptsprime
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also in: prime
concepts[1]0.95the paper's words
conceptsknowledge activation
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concepts[2]0.95the paper's words
conceptstarget
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also in: target
concepts[3]0.95the paper's words
conceptsABC model
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also in: ABC model
concepts[4]0.95the paper's words
conceptsspreading activation theory
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concepts[5]0.95the paper's words
sensesA DEFINITION QUOTED AND THEN CORRECTED IN THE SAME PAGE, which is exactly what this corpus is for. McNamara (2005) is quoted verbatim - priming is `an IMPROVEMENT in performance in a perceptual or cognitive task, relative to an appropriate baseline, produced by context or prior experience` - and then: `while McNamara (2005) describes priming as an improvement in performance, priming can also involve A change in performance that is neutral or results in poorer performance.` The correction is not a rival definition; it strikes one word out of the standard one, and it does so because reactant priming exists
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senses[0]0.95the tagger's words
sensesA NECESSARY CONDITION FOR BEING A PRIME, WHICH IS RARER THAN A DEFINITION: `Quotation withheld.` This says which manipulations are EXCLUDED, and it draws the boundary with a mechanism rather than with a procedure - so whether something is a prime is not settled by how it was presented or by what it looked like, but by what it did to activation
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senses[1]0.95the tagger's words
sensesTHE TAXONOMY IS IMPORTED FROM ATTITUDE THEORY, NOT DERIVED FROM PRIMING RESEARCH: priming is sorted by OUTCOME into affective, behavioral and cognitive, `which follows suit with the tri-component ABC model of attitudes (Breckler, 1984)`. Sorting by outcome rather than by method is the substantive choice - two techniques that look nothing alike land in the same box if they move the same thing, and one technique can appear twice. The paper is explicit that this is a borrowing, which is what makes it checkable against the source literature
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senses[2]0.95the tagger's words
sensesTHE COMPLAINT THAT MOTIVATES THE WHOLE REVIEW IS MONOCULTURE, NOT ERROR: `Quotation withheld.` Nobody is said to be wrong. The charge is that one account is cited by default, so its alternatives are never tested against it - and the paper's answer is to review prospective and retrospective memory models alongside it rather than to replace it
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senses[3]0.95the tagger's words
senses`associative priming` and `semantic priming` - `RELATED ... enough that these two terms are often used interchangeably (Lucas, 2000)`, in a review that then separates them. The conflation is reported and the distinction is drawn in the same paragraph.
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senses[4]0.95the tagger's words
claim_relationsextends → Janiszewski and Wyer (2014) review of priming in marketing
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claim_relations[0]the tagger's words
claim_relationsbuilds-on → Breckler (1984) tri-component (ABC) model of attitudes
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claim_relations[1]the tagger's words
concept_edgesprime —causes→ knowledge activation
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direction on the measure: increases · strength of the relation: 0.95 · note: THIS EDGE IS DEFINITIONAL, NOT EMPIRICAL, AND THAT IS WHY IT IS WEIGHTED 0.95. The paper is not reporting that primes raise activation; it is saying that a thing which does not raise activation IS NOT A PRIME. The direction is inside the quote and cannot be read the other way.
concept_edges[0]0.95the tagger's words
concept_edgesprime —distinct-from→ target
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differs in: WHICH SIDE OF THE MANIPULATION EACH IS ON. The prime is what raises activation; the target is what the prime is applied to and where the outcome is measured. The two definitions are mutually referring - neither can be stated without the other - so this is a distinction internal to one paradigm rather than between two things that exist independently · strength of the relation: 0.9 · note: Both halves of the definition are in the one span, which is the point: the paper defines them together in a single sentence.
also in: prime · target
concept_edges[1]0.95the tagger's words
content_tagsThe review sorts every priming technique into three outcome classes - affective, behavioral and cognitive - borrowed from the tri-component ABC model of attitudes.
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content_tags.findings[0]the tagger's words
content_tagsPriming theories are grouped into two prospective theories - spreading activation and expectancy - and two retrospective theories - semantic matching and compound-cue.
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content_tags.findings[1]the tagger's words
content_tagsCompound cue theory and spreading activation theory are in direct opposition, because they rest on different models of memory.
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content_tags.findings[2]the tagger's words
content_tagsBoth prospective and retrospective theories end in increased knowledge activation.
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content_tags.findings[3]the tagger's words
content_tagsA stimulus or independent variable counts as a prime only when it raises knowledge activation that then shapes the response to a target.
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content_tags.findings[4]the tagger's words
content_tagsThe commonest measurement discrepancy in survey-based priming work is priming behavior but measuring the effect with cognitive purchase-intention questions.
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content_tags.findings[5]the tagger's words
content_tagsConsumers respond to a prime consistently or reactantly, and the authors argue that reactance (contrast) may stem from trait and state variables such as skepticism or concern about persuasion.
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content_tags.findings[6]the tagger's words
content_tagsProcedural primes decay much more slowly than primes of declarative knowledge.
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content_tags.findings[7]the tagger's words
content_tagspriming
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also in: priming
content_tags.definitions[0]the tagger's words
content_tagsprime and target
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content_tags.definitions[1]the tagger's words
content_tagsbehavioral priming
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content_tags.definitions[2]the tagger's words
content_tagsprocedural priming
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content_tags.definitions[3]the tagger's words
content_tagsgoal priming
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also in: goal priming
content_tags.definitions[4]the tagger's words
content_tagscognitive priming
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content_tags.definitions[5]the tagger's words
content_tagscategory priming
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content_tags.definitions[6]the tagger's words
content_tagssemantic priming
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content_tags.definitions[7]the tagger's words
content_tagsassociative priming
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content_tags.definitions[8]the tagger's words
content_tagsassociative boost
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WHOSE RESULT THIS IS: Moss et al. (1995) note - THE EVIDENCE FOR THIS ROW ATTRIBUTES THE WORK TO SOMEBODY ELSE. A cited name is the subject of a result verb and the sentence carries no first-person marker, so the finding, quantity or definition is the CITED author's rather than this record's. The claim is true and the quote is verbatim - what is wrong is whose result the corpus says it is. Nothing edited, nothing withdrawn: the row is marked so a page can name the source. Written by the same predicate and in the same shape as the 18 rows that already carried attributed to, found by sweeping for the pattern those 18 demonstrate. SEVERAL OF THESE RECORDS ARE REVIEWS - 'Camina2017' 6, 'Nees2016' 4 - where other people's results are the point of the paper, and the mark is what keeps the corpus from claiming them.
content_tags.definitions[9]the tagger's words
content_tagsconceptual versus perceptual priming
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content_tags.definitions[10]the tagger's words
content_tagsrepetition priming
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content_tags.definitions[11]the tagger's words
content_tagscontextual priming
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content_tags.definitions[12]the tagger's words
content_tagsmasked priming
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content_tags.definitions[13]the tagger's words
content_tagsspreading activation theory
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content_tags.definitions[14]the tagger's words
content_tagsexpectancy theory
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content_tags.definitions[15]the tagger's words
content_tagssemantic matching theory
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content_tags.definitions[16]the tagger's words
content_tagscompound cue theory
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content_tags.definitions[17]the tagger's words
content_tagsprospective theories of priming
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content_tags.definitions[18]the tagger's words
content_tagspriming method
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content_tags.definitions[19]the tagger's words
content_tags0.49 versus 0.25 — Average effect size of associative priming studies compared with semantic priming studies, as reported in the meta-review the paper cites
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WHOSE RESULT THIS IS: Lucas (2000) found - THE EVIDENCE FOR THIS ROW ATTRIBUTES THE WORK TO SOMEBODY ELSE. A cited name is the subject of a result verb and the sentence carries no first-person marker, so the finding, quantity or definition is the CITED author's rather than this record's. The claim is true and the quote is verbatim - what is wrong is whose result the corpus says it is. Nothing edited, nothing withdrawn: the row is marked so a page can name the source. Written by the same predicate and in the same shape as the 18 rows that already carried attributed to, found by sweeping for the pattern those 18 demonstrate. SEVERAL OF THESE RECORDS ARE REVIEWS - 'Camina2017' 6, 'Nees2016' 4 - where other people's results are the point of the paper, and the mark is what keeps the corpus from claiming them.
content_tags.quantities[0]the tagger's words
content_tags0.26 — Size of the increase in priming effects attributed to the associative boost (a prime that is both semantically and associatively related)
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content_tags.quantities[1]the tagger's words

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