Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages

Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages Nidhi Agrawal Echo Wen Wan

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Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages 2009 Journal of Consumer Research 10.1086/597331 agrawal2009-depletion-construal agrawal2009-depletion-construal.txt, the project's staged copy 5926f0bec7f3518c2b88a79d253b15d3ff40ced4 personal-copy marketing

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0 spans located by searching the stored text for the quote's exact words, allowing any whitespace between them mechanism Quotation withheld because this record is not cleared for redistribution. the depletion effect in self-control Quotation withheld because this record is not cleared for redistribution. behavioural-experiment behavioural-experiment Quotation withheld because this record is not cleared for redistribution. Time spent reading was used as the main self-control measure, which the authors acknowledge need not indicate careful processing; they added a recall measure in response. what this limits: the self-control measure: SPENDING MORE TIME ON READING MIGHT NOT IMPLY BETTER SELF-CONTROL IF PARTICIPANTS WERE NOT CAREFULLY PROCESSING THE MESSAGE Quotation withheld because this record is not cleared for redistribution. The supporting recall analyses for experiment 2 are asserted rather than reported, so they cannot be evaluated from the article itself. what this limits: the experiment 2 recall support: DUE TO SPACE CONSTRAINTS, THESE DATA ARE NOT REPORTED IN DETAIL HERE Quotation withheld because this record is not cleared for redistribution. the health-risk literature's account of how messages at different levels of construal are processed, carried into consumer research on self-regulatory depletion Quotation withheld because this record is not cleared for redistribution. risk estimation measured in the same participants both before and after the construal-level manipulation eliminates: between-person differences in baseline risk perception, which a post-only comparison would leave inside the effect · outcome (stated by the tagger, no quotation): held Quotation withheld because this record is not cleared for redistribution. the moderating effect of construal level on depletion replicated in a further experiment using the standard tasks of the literature - the paper states the result and marks the study 'not reported in this article' eliminates: the effect depending on the particular tasks these authors chose - the replication uses the tasks the field already uses, and its outcome is asserted without being shown · outcome (stated by the tagger, no quotation): held Quotation withheld because this record is not cleared for redistribution. depletion effect depletion effect Quotation withheld because this record is not cleared for redistribution. construal level construal level Quotation withheld because this record is not cleared for redistribution. self-control self-control Quotation withheld because this record is not cleared for redistribution. resource accessibility cues resource accessibility cues Quotation withheld because this record is not cleared for redistribution. A MODERATOR THAT REVERSES THE SIGN RATHER THAN WEAKENING IT: `Quotation withheld.` Not attenuation - inversion. So `depletion reduces self-control` is true at one level of a moderator and false at the other, and an edge carrying `effect_direction: reduces` would be wrong for half of this paper's own design. Fourth record today where the axis vocabulary has no single sign to record Quotation withheld because this record is not cleared for redistribution. DEPLETION WORKS THROUGH A SELF-ASSESSMENT, NOT THROUGH A RESOURCE: `Quotation withheld. Hence, they exert less self-control only when they assess themselves as depleted.` The person reads their own tiredness as evidence about how much control they have left, and acts on the reading. That makes the depletion effect a judgement about oneself rather than a fact about oneself - and it predicts that anything which changes what you consult will change the effect, which is exactly what the construal manipulation does Quotation withheld because this record is not cleared for redistribution. AND THE CONTROL THAT TURNS THAT FROM AN INTERPRETATION INTO A RESULT: `Quotation withheld.` The resource state is held constant and the effect still disappears. Same tiredness, different use of it. That is the sentence that locates the phenomenon in what the person consults rather than in what they have, and without it the construal result would be compatible with high-level construal simply making people less tired Quotation withheld because this record is not cleared for redistribution. TWO CONSTRUAL LEVELS, TWO DIFFERENT MEDIATORS, ONE DESIGN: `A focus on resource limitations, specifically feelings of tiredness, MEDIATED the effect ... for individuals at LOWER construal levels`, while `At higher construal levels, individuals' perceptions of the benefits to goals attained by performing the second task mediated the treatment effects.` The moderator does not turn one mechanism up and down - it swaps which mechanism is running. A record that stored only `construal level moderates depletion` would lose the fact that the two arms are not the same process at different strengths Quotation withheld because this record is not cleared for redistribution. builds-on → Fujita et al. (2006), who called for integrating construal level theory with ego-depletion models Quotation withheld because this record is not cleared for redistribution. extends → Fujita et al. (2006) Quotation withheld because this record is not cleared for redistribution. contradicts → Fujita et al. (2006) Quotation withheld because this record is not cleared for redistribution. resource accessibility cues —causes→ self-control resource accessibility cues self-control strength of the relation: 0.85 · note: THE DIRECTION IS CONDITIONAL AND THE CONDITION IS IN THE FIRST FOUR WORDS: 'At low-level construals'. Reading a tiredness cue lowers self-control only for people construing concretely; at high construal the same tiredness does nothing, which the third sense quotes. Weight 0.85 for that reason - the edge is true inside one arm of the design and the arm is named in the quote. Quotation withheld because this record is not cleared for redistribution. exerting self-control on a prior task reduces self-control on a later task (the depletion effect) Quotation withheld because this record is not cleared for redistribution. high-level construal reduces the resource focus and can even reverse the depletion effect Quotation withheld because this record is not cleared for redistribution. depleted participants showed poorer self-control than non-depleted participants Quotation withheld because this record is not cleared for redistribution. construal level construal level Quotation withheld because this record is not cleared for redistribution. depletion effect depletion effect Quotation withheld because this record is not cleared for redistribution. ANOVA ANOVA Quotation withheld because this record is not cleared for redistribution. p-value p-value Quotation withheld because this record is not cleared for redistribution.

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