Procedural priming effects on spontaneous inference formation

Procedural priming effects on spontaneous inference formation Kirmani Lee Yoon

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Procedural priming effects on spontaneous inference formation 2004 Journal of Economic Psychology 10.1016/j.joep.2003.09.003 kirmani2004-procedural-priming-effects-on-spon kirmani2004-procedural-priming-effects-on-spon.txt, the project's staged copy 361ca73440c0e12937d31f6a3fde14c2634a93de open-access consumer-psychology

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0 spans located by searching the stored text for the quote's exact words, allowing any whitespace between them method Quotation withheld because this record is not cleared for redistribution. procedural priming of spontaneous inference formation Quotation withheld because this record is not cleared for redistribution. behavioural-experiment behavioural-experiment Quotation withheld because this record is not cleared for redistribution. mechanisms The facilitative prime makes the effort-belief production accessible, so the quality inference is drawn at the moment the ad cost information is encoded; at judgment the subject only retrieves the stored evaluation instead of computing one. Quotation withheld because this record is not cleared for redistribution. mechanisms Retrieval consumes less cognitive capacity than computation, so a load imposed at judgment slows computed judgments much more than retrieved ones - which is what makes response time a diagnostic of spontaneity. Quotation withheld because this record is not cleared for redistribution. mechanisms The suppressive prime installs a rival attribution (effort signals personal gain), which competes with and blocks later use of the effort investment rule. about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Update, 15 September 2026: CLEARED evidence status='quote-not-in-current-staged-text' - the quote now locates in the current staged text, so the condition the marker recorded no longer holds. Quotation withheld because this record is not cleared for redistribution. The demonstration covers only one context, so generalisation is cautioned against. Quotation withheld because this record is not cleared for redistribution. Response latency showed no prime effect under high cognitive capacity, which the authors concede sits awkwardly with their hypotheses. Quotation withheld because this record is not cleared for redistribution. The procedural priming paradigm, developed and used in psychology, is imported into consumer/marketing research as a tool for inducing and detecting spontaneous product inferences. Quotation withheld because this record is not cleared for redistribution. a CONFOUND CHECK: perceived advertising cost was measured on three seven-point scales and compared across conditions eliminates: that the procedural prime also changed how expensive the campaign LOOKED, so that any effect is a cost inference rather than a procedural one · outcome (stated by the tagger, no quotation): held Quotation withheld because this record is not cleared for redistribution. a separate undergraduate pretest of the cost cue before the main study eliminates: that the cost cue does not do what the design assumes it does · outcome (stated by the tagger, no quotation): held Quotation withheld because this record is not cleared for redistribution. procedural priming procedural priming Quotation withheld because this record is not cleared for redistribution. cognitive procedures cognitive procedures Quotation withheld because this record is not cleared for redistribution. effort investment rule effort investment rule Quotation withheld because this record is not cleared for redistribution. spontaneous inference spontaneous inference Quotation withheld because this record is not cleared for redistribution. facilitative prime facilitative prime Quotation withheld because this record is not cleared for redistribution. suppressive prime suppressive prime Quotation withheld because this record is not cleared for redistribution. no prime no prime Quotation withheld because this record is not cleared for redistribution. cognitive capacity cognitive capacity Quotation withheld because this record is not cleared for redistribution. retrieval retrieval Quotation withheld because this record is not cleared for redistribution. computation computation Quotation withheld because this record is not cleared for redistribution. demand effects demand effects Quotation withheld because this record is not cleared for redistribution. spontaneous inferencing spontaneous inferencing Quotation withheld because this record is not cleared for redistribution. quality perceptions quality perceptions Quotation withheld because this record is not cleared for redistribution. response times response times Quotation withheld because this record is not cleared for redistribution. cognitive procedure - defined by the paper as the `how` of a task rather than its content, which is the move that lets a prime about charitable giving reach a judgment about advertising Quotation withheld because this record is not cleared for redistribution. spontaneous, of an inference - occurring without explicit prompting and often without conscious intention; a property of HOW the inference arose, not of what it says Quotation withheld because this record is not cleared for redistribution. the effort investment rule - the advertising claim with the advertising removed: a rule about persons and undertakings, which is what makes it primeable in a charity scenario and testable in an advertising one Quotation withheld because this record is not cleared for redistribution. indirect measurement of spontaneity - chosen because THE MEASUREMENT WOULD CREATE THE THING IT TESTS: asking directly whether the inference was made can produce an inference that would otherwise not have been made Quotation withheld because this record is not cleared for redistribution. prime, facilitative versus suppressive - a distinction drawn by the prime's relation to a target rule rather than by its subject matter. Both scenarios describe the same donation; only the reason offered for the effort differs Quotation withheld because this record is not cleared for redistribution. builds-on → Kirmani and Wright (1989) Quotation withheld because this record is not cleared for redistribution. extends → Broniarczyk and Alba (1994b) Quotation withheld because this record is not cleared for redistribution. cognitive procedures —part-of→ procedural priming cognitive procedures procedural priming strength of the relation: 0.95 · note: The definitional relation, and the reason the effect crosses domains: what carries over is the procedure, so the second task need not share the first's content. Quotation withheld because this record is not cleared for redistribution. retrieval —distinct-from→ computation retrieval computation strength of the relation: 0.95 · note: THE PAPER'S INFERENTIAL ENGINE, stated before it is used. Every hypothesis is this one asymmetry applied to a different condition, which is why the pair is a node pair here rather than background. Quotation withheld because this record is not cleared for redistribution. procedural priming —causes→ spontaneous inferencing procedural priming spontaneous inferencing strength of the relation: 0.9 · note: The paper's headline claim, and the sentence after it names the mediator: the primed procedures are the effort investment rule, not anything about advertising. Quotation withheld because this record is not cleared for redistribution. suppressive prime —causes→ effort investment rule suppressive prime effort investment rule direction on the measure: reduces · strength of the relation: 0.9 · note: Suppression here is not the absence of a prime but the presence of a COMPETING attribution - the same effort, explained by personal gain. Quotation withheld because this record is not cleared for redistribution. suppressive prime —causes→ quality perceptions suppressive prime quality perceptions direction on the measure: reduces · strength of the relation: 0.95 · note: The confirmed half of Hypothesis 1: priming a competing attribution lowers the quality inference relative to both other conditions. Quotation withheld because this record is not cleared for redistribution. facilitative prime —same-as→ no prime facilitative prime no prime strength of the relation: 0.9 · note: THE NULL THE PAPER DID NOT WANT, and it is recorded here rather than left to the limitations layer: the facilitative prime did not raise quality ratings at all. Subjects draw the inference unprompted, so there was no headroom - which is why the paper's evidence for spontaneity has to come from response times instead. Quotation withheld because this record is not cleared for redistribution. procedural priming —causes→ demand effects procedural priming demand effects direction on the measure: reduces · strength of the relation: 0.8 · note: A METHODOLOGICAL ADVANTAGE AS AN EDGE. The prime is set in an interpersonal context and the test in a marketing one, so a subject is unlikely to connect them - which is the argument for procedural over explicit priming. Quotation withheld because this record is not cleared for redistribution. ANOVA ANOVA Quotation withheld because this record is not cleared for redistribution. ANOVA ANOVA Quotation withheld because this record is not cleared for redistribution. t-test t-test Quotation withheld because this record is not cleared for redistribution. correlation correlation Quotation withheld because this record is not cleared for redistribution. Cronbach's alpha Cronbach's alpha Quotation withheld because this record is not cleared for redistribution. planned comparison planned comparison Quotation withheld because this record is not cleared for redistribution. Quality perceptions were more favourable after the facilitative prime and no prime than after the suppressive prime. Quotation withheld because this record is not cleared for redistribution. Only in the facilitative prime condition was the speed of the quality judgment unaffected by a concurrent memory load, indicating the quality inference had already been made spontaneously at encoding. Quotation withheld because this record is not cleared for redistribution. In the suppressive prime and no prime conditions, constraining cognitive capacity slowed quality judgments significantly, as expected if the judgment had to be computed on the spot. Quotation withheld because this record is not cleared for redistribution. The advertising cost-quality inference is not normally spontaneous, but becomes spontaneous once the cognitive procedures that underlie it are primed. about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Quotation withheld because this record is not cleared for redistribution. Priming the effort investment rule led subjects to make product quality evaluations without being prompted. about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Quotation withheld because this record is not cleared for redistribution. When cognitive capacity was high, response times did not differ across prime conditions. Quotation withheld because this record is not cleared for redistribution. The authors suggest the ad cost-quality inference may come not from a perceived real-world correlation but from a general principle that effort reflects belief. about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Quotation withheld because this record is not cleared for redistribution. procedural priming procedural priming Quotation withheld because this record is not cleared for redistribution. cognitive procedure cognitive procedure Quotation withheld because this record is not cleared for redistribution. effort investment rule effort investment rule Quotation withheld because this record is not cleared for redistribution. facilitative prime facilitative prime Quotation withheld because this record is not cleared for redistribution. spontaneous inference spontaneous inference Quotation withheld because this record is not cleared for redistribution. Cognitive capacity at judgment Cognitive capacity at judgment Quotation withheld because this record is not cleared for redistribution. product quality product quality Quotation withheld because this record is not cleared for redistribution. response time for the quality judgment response time for the quality judgment Quotation withheld because this record is not cleared for redistribution. perceived advertising cost perceived advertising cost Quotation withheld because this record is not cleared for redistribution. mood mood Quotation withheld because this record is not cleared for redistribution. 84 — number of undergraduate subjects in the main experiment Quotation withheld because this record is not cleared for redistribution. 76 — number of subjects in the pretest that checked the primes produced the intended effort attributions Quotation withheld because this record is not cleared for redistribution. 5.74 vs 4.04 — pretest ratings of Marian's true belief in the cause after the facilitative versus suppressive prime scenario Quotation withheld because this record is not cleared for redistribution. Xfacilitative prime= 5.52, Xsuppressive prime= 4.54, Xno prime= 5.42 — mean seven-point quality ratings of the target product in the three prime conditions Quotation withheld because this record is not cleared for redistribution. Xhigh=11.92, Xlow=11.80 — quality-judgment response times in seconds under high and low cognitive capacity in the facilitative prime condition, which did not differ Quotation withheld because this record is not cleared for redistribution. $7.2 million vs $10 million — average advertising spend subjects expected for the bottled water category, against the $10 million campaign stated for the target product Quotation withheld because this record is not cleared for redistribution. X=4.75 vs. X=4.25, t(46)=1.56, p<0.06 — pretest quality ratings with versus without the $10 million advertising cost cue Quotation withheld because this record is not cleared for redistribution. seven — number of digits held in memory in the concurrent rehearsal task used to constrain cognitive capacity Quotation withheld because this record is not cleared for redistribution.

The full text of this article is not redistributable, so it is not included here. The evidence sentences are withheld with it; the tag layer and its grounding status remain. The article itself is at https://doi.org/10.1016/j.joep.2003.09.003.