In-Store Music Affects Product Choice

In-Store Music Affects Product Choice Adrian C. North David J. Hargreaves Jennifer McKendrick

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In-Store Music Affects Product Choice 1997 Nature 10.1038/36484 north1997-music-product-choice north1997-music-product-choice.txt, the project's staged copy d2c6a28fcd9969019a67647a902e8432e893fbb3 personal-copy marketing

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0 spans located by searching the stored text for the quote's exact words, allowing any whitespace between them existence Quotation withheld because this record is not cleared for redistribution. in-store music priming of product choice Quotation withheld because this record is not cleared for redistribution. behavioural-experiment behavioural-experiment Quotation withheld because this record is not cleared for redistribution. Awareness was assessed only by questionnaire self-report, and the authors themselves doubt that this establishes shoppers were genuinely unaware of the influence. Quotation withheld because this record is not cleared for redistribution. Only two music conditions were compared; there was no silence control and no music from a non-wine-producing country, and individual differences and shopper indecision were not measured. Quotation withheld because this record is not cleared for redistribution. the French and German wines matched to each other on price and on dryness or sweetness eliminates: the music effect being a price or taste effect - if the wine of one country were cheaper or sweeter, the shopper would be following the wine and not the accordion · outcome (stated by the tagger, no quotation): held Quotation withheld because this record is not cleared for redistribution. product choice product choice Quotation withheld because this record is not cleared for redistribution. superordinate knowledge structures superordinate knowledge structures Quotation withheld because this record is not cleared for redistribution. in-store music in-store music Quotation withheld because this record is not cleared for redistribution. musical musical Quotation withheld because this record is not cleared for redistribution. subliminal subliminal Quotation withheld because this record is not cleared for redistribution. musical `fit` - the paper's central term, in scare quotes every time it appears and never defined except by its instances: French accordion music with French wine, German Bierkeller music with German wine. A relation between a stimulus and a product's national origin, operationalised entirely by example Quotation withheld because this record is not cleared for redistribution. priming, as this paper uses it - a verb applied to a PURCHASE, not to a judgement or a reaction time: stereotypical music activates a knowledge structure concerning a country and thereby primes the selection of products from it. The primed thing is which bottle leaves the shop Quotation withheld because this record is not cleared for redistribution. unawareness, and the authors' refusal to claim it - only six of the shoppers said the music influenced their choice, and rather than treat that as unawareness established they write that it would be interesting to discover whether they were REALLY as unaware as their answers suggested. A field study declining the unconscious it is entitled to claim Quotation withheld because this record is not cleared for redistribution. in-store music —causes→ product choice in-store music product choice strength of the relation: 0.9 · note: The claim in the title, and the design that supports it is a fortnight of alternating days in a real supermarket with the shelf positions swapped halfway - so the effect is on bottles sold, not on stated intention. Quotation withheld because this record is not cleared for redistribution. superordinate knowledge structures —causes→ product choice superordinate knowledge structures product choice direction on the measure: increases · strength of the relation: 0.85 · note: THE MECHANISM, and it is hedged twice in its own sentence - 'may activate', 'suggesting how' - so it is offered as the available explanation rather than as something tested. The study measures the outcome, not the structure. Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but the span says musical pieces MAY activate knowledge structures, suggesting how music COULD influence choice; hedged. Quotation withheld because this record is not cleared for redistribution. stereotypically German music was expected to prime the choice of German wine about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Quotation withheld because this record is not cleared for redistribution. customers did not seem aware of the music's effect on their choices Quotation withheld because this record is not cleared for redistribution.

The full text of this article is not redistributable, so it is not included here. The evidence sentences are withheld with it; the tag layer and its grounding status remain. The article itself is at https://doi.org/10.1038/36484.