Are We All Amazon Primed? Consumers and the Politics of Platform Power — TEI-tagged view

Culpepper, Thelen · 2020 · comparative-political-economy · doi:10.1177/0010414019852687 · full text at the source · TEI xml · tagged edition · index · concepts · authors
Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. This paper is in the corpus under 'priming' but the sense is identity priming in political behaviour ('Priming citizen identity can lead to more sociotropic preferences, while priming consumer identity can lead to a narrower focus on individual self-interest'), not cognitive/semantic priming; 'Amazon Primed' in the title is a pun. method is recorded as conceptual-analysis because none of the suggested method labels fits: the paper states its enterprise is 'primarily conceptual' and uses illustrative cases (GDPR/Snowden, Facebook/Cambridge Analytica, Uber in the US vs Denmark, Free Basics in India, Airbnb) rather than a designed empirical study. The paper explicitly rejects instrumental- and structural-power accounts, but that rejection is aimed at a literature rather than at one named prior work relating to itself, so it is not recorded as a contradicts relation under the naming rule. 2026-08-15 and 2026-08-17 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
Tags on this paper every tag the record carries, whether or not the words occur in the text below — a number is how many papers in the corpus carry that tag; a tag with no number is unique to this paper
platform power structural power3 quiet politics conceptual-analysis217

Our tag layer for this paper

Cross-disciplinary analysis
content-tags & facets: phenomenon · claim-type · cross-domain-transfer · mechanism · claim-relation · replication-status · limitation — grounded in the full text
phenomenonplatform power— “This article articulates a distinctive source of political influence of some technology firms, which we call platform power.”
claim-typemechanism— “The mechanism that translates market power into political clout, we argue, flows from the appreciation, verging on dependence, that consumers have for the convenience these companies provide.”
method — evidence— “Empirically, we apply this conceptual apparatus to a range of recent, high-profile cases in which platform companies were political protagonists.”
transferfrom psychology / social-science research on identity priming: The concept of priming - that individuals hold multiple identities whose salience can be cued, thereby shifting their political preferences - is imported to explain when consumers defend or abandon platform firms.— “Our theoretical position draws on the priming literature in social science, which posits that individuals have multiple identities, the salience of which can influence their political preferences on a given political issue.”transfers[0]
transferfrom European Union integration studies: The permissive-consensus model of EU public opinion is borrowed as the analogy for how consumer support licenses platform firms until salient issues break it.— “The orientation of today’s consumers with respect to companies enjoying platform power can perhaps best be made by analogy to what Hooghe and Marks (2009) called the permissive consensus in public opinion.”transfers[1]
mechanismConsumer appreciation verging on dependence on platform convenience translates market power into political clout, because politicians anticipate the backlash from depriving constituents of that convenience— “The mechanism that translates market power into political clout, we argue, flows from the appreciation, verging on dependence, that consumers have for the convenience these companies provide.”mechanisms[0]
mechanismWhich of a person's identities is made salient shifts their regulatory preferences: priming the citizen identity produces sociotropic preferences, priming the consumer identity produces a narrow focus on self-interest— “Priming citizen identity can lead to more sociotropic preferences, while priming consumer identity can lead to a narrower focus on individual self-interest.”mechanisms[1]
mechanismPlatform power operates automatically in politicians' minds as anticipated political fallout, not as fear of disinvestment or job loss— “The power these companies wield operates not through politician’s fear of the pain that these firms can visit upon the economy so much as the anticipated political fallout to which overeager regulators would expose themselves by messing with the infrastructure of people’s lives.”mechanisms[2]
mechanismA TERM IS COINED IN ONE SENTENCE AND GIVEN A STRUCTURAL DEFINITION IN THE NEXT: this article articulates a distinctive source of political influence of some technology firms, WHICH WE CALL PLATFORM POWER. The coinage is announced as the article's contribution, so the word arrives already carrying the claim it was invented to make— “This article articulates a distinctive source of political influence of some technology firms, which we call platform power.”mechanisms[3]
mechanismAND THE DEFINITION IS A STRUCTURAL POSITION RATHER THAN A PROPERTY OF THE FIRM: platform power INHERES IN COMPANIES OF ECONOMIC SCALE THAT PROVIDE THE TERMS OF ACCESS through which large numbers of consumers access goods, services, and information. What the term denotes is a place in a structure - who controls the terms of access - not a size, a sector, or a behaviour— “Platform power inheres in companies of economic scale that provide the terms of access through which large numbers of consumers access goods, services, and information.”mechanisms[4]
mechanismTHE TERM IS THEN DEFINED BY WHAT IT IS NOT, RULING OUT THE FIELD'S TWO STANDARD MECHANISMS BY NAME: firms with platform power benefit from a deference from policymakers, but this deference IS NOT PRIMARILY A FUNCTION OF DIRECT INFLUENCE THROUGH LOBBYING OR CAMPAIGN CONTRIBUTIONS, NOR DOES IT COME FROM THE THREAT OF DISINVESTMENT. The new construct is positioned by excluding the two things political economy already had words for— “Firms with platform power benefit from a deference from policymakers, but this deference is not primarily a function of direct influence through lobbying or campaign contributions, nor does it come from the threat of disinvestment.”mechanisms[5]
mechanismTHE THRESHOLD FOR THE TERM IS SET DELIBERATELY BELOW THE LEGAL ONE, IN A PARENTHETICAL: platform firms that achieve A CERTAIN ECONOMIC SCALE - WHICH NEED NOT REACH MONOPOLY PROPORTIONS - benefit from the direct relationship they enjoy to a large number of consumers WHO RELY ON THE PLATFORM AS IT BECOMES INTEGRATED INTO THE FABRIC OF THEIR DAILY LIVES. The concept is built to apply where antitrust does not reach, and the gap is stated rather than left to be noticed— “We argue that platform firms that achieve a certain economic scale – which need not reach monopoly proportions – benefit from the direct relationship they enjoy to a large number of consumers who rely on the platform as it becomes integrated into the fabric of their daily lives.”mechanisms[6]
mechanismA PRIOR DISTINCTION IS ATTRIBUTED TO THE SCHOOL THAT BUILT IT, AS SCAFFOLDING: MARXIST SCHOLARS BUILT SOME OF THE SCAFFOLDING FOR THESE MODERN DEBATES BY DISTINGUISHING BETWEEN THE INSTRUMENTAL AND STRUCTURAL POWER OF BUSINESS. The two inherited terms are named, dated and credited before the paper argues that neither covers its case— “Marxist scholars built some of the scaffolding for these modern debates by distinguishing between the instrumental and structural power of business (e.g., Miliband 1969, Poulantzas 1972, Block 1980).”mechanisms[7]
mechanismAND THE INHERITED VOCABULARY IS DECLARED INSUFFICIENT RATHER THAN WRONG: however, IT IS NOT AT ALL CLEAR THAT THE TOOLS AND STRATEGIES OF INSTRUMENTAL POWER REPRESENT THE PRINCIPAL FORM OF INFLUENCE THESE COMPANIES WIELD. The older term is left standing and denied primacy, which is a different move from refuting it— “However, it is not at all clear that the tools and strategies of instrumental power represent the principal form of influence these companies wield.”mechanisms[8]
mechanismAN ASSUMPTION IS ATTRIBUTED TO THREE RIVAL APPROACHES AT ONCE, AND IT IS THE ASSUMPTION THE PAPER DENIES: LEGAL APPROACHES THAT STRESS MONOPOLY CONTROL ALONE, JUST AS INSTRUMENTAL AND STRUCTURAL POWER APPROACHES, ASSUME THAT ECONOMIC INCENTIVES ARE FOREMOST IN THE MINDS OF POLICYMAKERS who are considering adopting regulations that constrain business. One premise is extracted from three literatures and named as the thing they share— “Legal approaches that stress monopoly control alone, just as instrumental and structural power approaches, assume that economic incentives are foremost in the minds of policymakers who are considering adopting regulations that constrain business.”mechanisms[9]
mechanism`BY DEFINITION` IS USED TO CONCEDE A GENERAL TRUTH AND THEN SET IT ASIDE: CONSUMERS ARE BY DEFINITION IMPORTANT TO ANY CAPITALIST ENTERPRISE, but the relationship to today's dominant platforms GOES BEYOND FAMILIAR MODELS OF CONSUMER LOYALTY OR COST-BASED CHOICE. The phrase marks what does not need arguing so that the contrast can carry the argument— “Consumers are by definition important to any capitalist enterprise, but the relationship to today’s dominant platforms goes beyond familiar models of consumer loyalty or cost-based choice.”mechanisms[10]
mechanismAND THE PAPER REPLACES ONE OF ITS OWN WORDS MID-ARGUMENT, SAYING WHICH ONE IT MEANS: once these firms reach scale, IT IS NOT SO MUCH CONSUMER LOYALTY THAT INSPIRES THE COALITION BETWEEN USERS AND PLATFORM AS CONSUMER DEPENDENCE. Two candidate terms for one relationship, and the substitution is performed in the open rather than by drifting usage— “Once these firms reach scale, it is not so much consumer loyalty that inspires the coalition between users and platform as consumer dependence.”mechanisms[11]
mechanismDEPENDENCE IS OPERATIONALISED BY A BEHAVIOURAL CONTRAST CONCRETE ENOUGH TO CHECK: CONSUMERS LOVE LEGO BUT THEY ARE NOT DEPENDENT ON THE COMPANY IN THE SAME WAY that they are dependent on Amazon, WHICH ACTUALLY ALLOWS THEM TO ORDER THEIR LEGOS WITHOUT HAVING TO CHANGE OUT OF THEIR PAJAMAS. Affection and dependence are separated by what the firm lets you avoid doing, and the test is a scene rather than a measure— “By contrast, consumers love Lego but they are not dependent on the company in the same way that they are dependent on, say, Amazon, which actually allows them to order their Legos without having to change out of their pajamas.”mechanisms[12]
mechanismTHE DIFFERENCE FROM EARLIER DOMINANT FIRMS IS LOCATED IN THE CONNECTION, NOT THE SIZE: UNLIKE PREVIOUS GENERATIONS OF LARGE COMPANIES ON WHICH THE BROADER ECONOMY CAME TO DEPEND, such as railways or utility companies, today's largest platforms enjoy A TIGHT, EVEN INTIMATE, CONNECTION TO THEIR USERS. The comparison class is named - railways, utilities - so the novelty claim can be checked against it— “Unlike previous generations of large companies on which the broader economy came to depend, such as railways or utility companies, today’s largest platforms enjoy a tight, even intimate, connection to their users.”mechanisms[13]
builds-on Hooghe and Marks (2009), permissive consensus— “The orientation of today’s consumers with respect to companies enjoying platform power can perhaps best be made by analogy to what Hooghe and Marks (2009) called the permissive consensus in public opinion.”claim_relations[0]
builds-on Naoi and Kume (2015) on priming consumer identity and trade preferences— “Empirical support for this proposition can be found in the area of international trade preferences, where Naoi and Kume (2015) show that the priming of consumer identities in Japan raised support for free trade by up to 9 percent, compared to a control group.”claim_relations[1]
senseplatform power - NOT A THING ANYONE DOES: it is 'LARGELY AUTOMATIC - it happens in the minds of politicians', an anticipated reaction rather than an act of lobbying, disinvestment or campaign spending. A power exercised by nobody, which is what makes it hard to observe and easy to deny— “In common with Lindblom’s (1982) punishing recoil mechanism, platform power is largely automatic – it happens in the minds of politicians. The difference, though, is that in the case of platform power, the potential loss is not disinvestment or job loss.”senses[0]
sensethe resource that carries the power - CONSUMERS, NOT MONEY OR JOBS: firms 'benefit from the tacit allegiance of consumers, who can prove a formidable source of opposition to regulations that threaten these platforms'. The asset is an alliance the firm does not have to organise and cannot fully control— “Companies with platform power instead benefit from the tacit allegiance of consumers, who can prove a formidable source of opposition to regulations that threaten these platforms.”senses[1]
auditplatform power —distinct-from→ structural power — Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but endpoint by anaphora: 'The difference' is between platform power and the structural power of the previous sentences.— “In common with Lindblom’s (1982) punishing recoil mechanism, platform power is largely automatic – it happens in the minds of politicians. The difference, though, is that in the case of platform power, the potential loss is not disinvestment or job loss.”concept_edges[0]
differs inplatform power —distinct-from→ structural power — WHAT THE THREATENED LOSS IS. Both work the same way - 'In common with Lindblom's (1982) punishing recoil mechanism, platform power is largely automatic - it happens in the minds of politicians.' The difference is the content of the anticipated punishment: 'in the case of platform power, the potential loss is not disinvestment or job loss.' Two powers with one mechanism and different currencies, which is why a measure built for disinvestment threat would score platform firms at zero— “In common with Lindblom’s (1982) punishing recoil mechanism, platform power is largely automatic – it happens in the minds of politicians. The difference, though, is that in the case of platform power, the potential loss is not disinvestment or job loss.”— “the potential loss is not disinvestment or job loss”concept_edges[0]
weightplatform power —distinct-from→ structural power — 0.9— “In common with Lindblom’s (1982) punishing recoil mechanism, platform power is largely automatic – it happens in the minds of politicians. The difference, though, is that in the case of platform power, the potential loss is not disinvestment or job loss.”concept_edges[0]
replicationuntested
limitationThe phenomenon is too recent for systematic testing of the paper's propositions.— “The recency of the rise of platform power as a phenomenon limits our ability to test these propositions systematically.”limitations[0]
limitationThe survey evidence on preferring company self-regulation is American only; the authors lack comparable data elsewhere.— “Although we lack the data to know if this specific impulse exists in public opinion outside the United States, the general popularity and trust of consumers for technology companies that we have documented in this section is an international phenomenon, one that serves the political interests of large platform firms in a variety of countries…limitations[1]
limitationThe assumed consumer preference against regulation is a simplification the authors concede.— “Our treatment of consumer preferences for regulation is admittedly somewhat stylized: if a regulation does good for consumers without having any effect on their ability to enjoy the conveniences delivered by platform innovation, there is in theory no reason consumers should oppose regulation.”limitations[2]
Content tags
content-observations: finding · quantity · variable · definition · key-term — grounded in the full text
findingPlatform firms' deference from policymakers does not come mainly from lobbying, campaign contributions or the threat of disinvestment.— “Firms with platform power benefit from a deference from policymakers, but this deference is not primarily a function of direct influence through lobbying or campaign contributions, nor does it come from the threat of disinvestment.”content_tags.findings[0]
findingMarket power alone does not produce platform power: economic dominance is necessary but must be combined with a direct consumer relationship.content_tags.findings[1]
findingPlatform companies are more likely than other companies to run broad-based political campaigns, pitting their popularity against their opponents'.content_tags.findings[2]
findingThe Snowden revelations drove a wedge between platforms and consumers by revealing a hidden cost of reliance on them, and the public outrage helped strengthen the GDPR.content_tags.findings[3]
findingDanish unions defeated Uber by reframing it as a tax and welfare-state question, appealing to people as taxpaying citizens instead of convenience-seeking consumers.content_tags.findings[4]
findingPoliticians bend more to platforms whose users are their own voters, which helps explain why cities regulate Airbnb more than Uber.
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findingWhere consumer and platform interests coincide, as with the harsh labour practices behind fast cheap Amazon delivery, no political mobilisation follows because consumers are themselves implicated in the practice.
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findingThe paper predicts that a platform losing consumer confidence will lose regulatory battles even when its share price and market share are untouched.
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findingCourts and competition authorities may pose the biggest threat to platform power, because they are relatively insulated from consumer pressure.
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quantity74 percent — Share of respondents in the 2018 Edelman Trust Barometer trusting the technology sector to do what is right, the highest of any industry
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quantity39 vs. 56 percent — Americans wanting the US government to restrict false information online versus wanting tech companies to do it
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quantity$13 million — Amazon's 2017 US lobbying spending, up from $2.5 million five years earlier
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quantity56 percent — Americans naming Facebook as the least trusted tech company just after the Cambridge Analytica scandal, against 5 percent for Google
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quantity2.4 million views — Reach of the Danish union's anti-Uber video campaign, in a country of 5.7 million people
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quantityfive of the top six — Places held by platform companies in YouGov's 2018 global brand health rankings
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quantity$45 million — Cost of Facebook's publicity campaign for Free Basics in India
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variableconsumer confidence (independent)
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variablepolitical effectiveness (dependent)
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definitionplatform power
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content_tags.definitions[0]
definitionpermissive consensus
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Concepts
terms this paper carries, each with the sentence it was cut from — the layer that joins one paper to another. Terms with no quote yet are on CONCEPTS.html.
conceptplatform power
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concepts[0]
conceptstructural power
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concepts[1]
conceptquiet politics
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concepts[2]

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