Racialized Campaign Ads: The Emotional Content in Implicit Racial Appeals Primes White Racial Attitudes

Banks, Bell · Public Opinion Quarterly · 2013 · psychology · 10.1093/poq/nft010 · record Banks2013-racialized-campaign-ads-the-emotional-conten
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Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. Claim type is 'mechanism' because the paper's contribution is the causal pathway (implicit racial appeal -> anger -> accessibility of symbolic racism -> policy opinion), not the bare existence of racial priming, which it treats as established. The paper also implicitly criticises the prior racial-priming literature for conflating anger and fear ('Most studies in the racial priming literature seem to conflate the effects of fear and anger (Mendelberg 2001; Jamieson 1992)'), but that sentence describes the literature rather than positioning this paper against a named finding, so it was not coded as a claim_relation. The 'replicates' relation runs in the unusual direction: the authors cite Banks and Valentino (2012) as independent adult-sample convergence with their own student-sample result, which is why replication status is still recorded as 'untested' for this particular study. 2026-08-17 and 2026-08-25 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
How to read this page. The article itself is not reproduced here — this paper is not cleared for redistribution, so what follows is the tag layer alone. The evidence sentences are withheld with the article. The table at the foot lists every tag the record carries; each row names the facet it belongs to, and the whose words column says whether the tag records the paper's own wording or the tagger's sentence about the paper. Every tag links to each other paper in the corpus carrying it. The machine-readable edition of the same thing is the TEI file beside this one, where the tags live in standOff, and the article is at its publisher via the link below. When we have changed our mind. Some entries in the table begin with a word in capitals and the reason for it. EVIDENCE CORRECTED — the finding still stands, but we had quoted the wrong sentence from the paper, and the quotation has been replaced with the right one. RETRACTED — the entry itself was wrong; it stays on the page, marked, with the reason, rather than being deleted. WITHDRAWN AND REPLACED — the entry was wrong, and a corrected version of it appears in the entries below. Each mark carries its own reason, in brackets, because the reasons differ from one entry to the next. An entry we have WITHDRAWN is removed from this page and kept in the record, with its reason. A line reading Audit and a date is a later re-reading of the entry against its whole sentence: DOUBTFUL means it was kept, and the reason says what is loose about it. Quotation marks inside the tagger's sentence. Where a tag is the tagger's own sentence, a phrase in quotation marks inside it is borrowed from the paper — the tagger's wording around it is not. The paper's own sentence is the evidence quote for that row; on this page it is withheld with the article, and the article is at its publisher. Nothing inside quotation marks anywhere on this page is ours: if it is quoted, it is the paper's. Whose words a concept carries. A concept entry records a term the paper itself uses, so the term, the sense given for it, and its evidence are the paper's own words, quoted where the paper fixes them. This is the opposite of a sense entry in the tag table, which is the tagger's sentence about how the paper uses a term. Where a concept entry could not be grounded in the paper's words, the entry says so on its own row.
Other fields define these differently the same word, defined another way in another discipline
bootstrap 2 fields · confidence interval 2 fields · fear 2 fields

Tags on this paper

Every tag the record carries, each linking to every other paper in the corpus that carries it. A tag appears here whether or not its words occur in the article — the spans below are only the ones a sentence in this paper licenses. Of the 6 concept tags on this paper, all 6 are grounded in a quoted sentence. All carry the tagger's gloss of what the term means in this paper, which is not something the article can license.
anger fear racial priming racial attitudes racial conservatives racial liberals anger and symbolic racism are stored as tightly linked associations in memory, so arousing anger activates the racial belief system and makes it available for the subsequent policy judgement emotional (mood-congruent) priming: being returned to the emotional state in which an attitude was learned makes that attitude easier to recall because contemporary racial discourse is dominated by blame attribution, and blame is the appraisal that produces anger, anger rather than fear is the emotion bonded to whites' racial predispositions implicit racial appeal symbolic racism (SR) appraisal theory of emotion symbolic racism racial policy opinions age regression unstandardized OLS regression coefficients interaction term in linear regression positive and significant interaction between the anger condition and SR in linear regressions Cronbach's alpha (intercoder/scale reliability) Cronbach’s alpha reveals a high level of reliability across the two coders bootstrap we also use bootstrapping to reestimate our standard errors confidence interval behavioural-experiment

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relation to other workclaim_relationshow this paper stands to another: agrees, contradicts, extends, qualifies
claim typeclaim_typethe shape of the claim: existence, mechanism, method, critique, prediction, null
concept edgeconcept_edgesan asserted relation between two concepts, with the sentence asserting it
conceptconceptsan idea the paper works with, quoted where the paper uses it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
controlcontrolsan experiment run to eliminate a rival explanation
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
phenomenonphenomenonthe effect or regularity under study
sensesensesa distinct use of a term, quoted where the paper fixes it
transfertransfersa method or concept carried in from another field

The paper

The full text is not reproduced here. This article is not cleared for redistribution, so the page carries the tag layer only. Its evidence sentences are withheld; the grounding status remains with each tag, and the article itself is at https://doi.org/10.1093/poq/nft010. The reading view exists for the papers whose licence permits it.

Every tag on this page

claim_relations 3 · claim_type 1 · concept_edges 2 · concepts 6 · content_tags 24 · controls 1 · limitations 3 · mechanisms 3 · method 1 · phenomenon 1 · senses 3 · transfers 1

Relations on this page carry a quotation for the claim. Where a relation was separately evidenced — and so tested against the vocabulary for its type — the row says so; none of 2 relations here carry that mark. The rest are the tagger’s reading of the sentence quoted beside them.

facettagfieldconf.whose words
claim_typemechanism
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claim_typethe paper's words
phenomenonracial priming by implicit racial appeals
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phenomenonthe paper's words
methodbehavioural-experiment
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methodthe paper's words
mechanismsmechanisms
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mechanisms[0]the tagger's words
mechanismsmechanisms
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mechanisms[1]the tagger's words
mechanismsmechanisms
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mechanisms[2]the tagger's words
limitationsThe sample was a non-representative convenience sample of undergraduates, over-weighted toward liberals.
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limitations[0]the tagger's words
limitationsIt is unknown whether an adult sample would show the same effect.
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limitations[1]the tagger's words
limitationsGeneralisation beyond crime to other racialised issue domains is untested.
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limitations[2]the tagger's words
transfersthe paper takes Bower and Forgas's theory of emotional priming — a psychological account of mood-congruent recall — and uses it as the explanatory engine for a political-communication effect
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transfers[0]the tagger's words
controlsa manipulation check on the campaign advertisements, coded from an open-ended 'how did the advertisement make you feel' by two trained research assistants, double-coded
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eliminates: that the anger and fear advertisements produced the emotions they were built to produce, rather than undifferentiated negative affect · outcome: partial
controls[0]0.85the tagger's words
conceptsanger
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also in: anger
concepts[0]0.95the paper's words
conceptsfear
Quotation withheld — this record is not cleared for redistribution. The sentence is in the paper at the link above.
also in: fear
concepts[1]0.95the paper's words
conceptsracial priming
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concepts[2]0.95the paper's words
conceptsracial attitudes
Quotation withheld — this record is not cleared for redistribution. The sentence is in the paper at the link above.
concepts[3]0.95the paper's words
conceptsracial conservatives
Quotation withheld — this record is not cleared for redistribution. The sentence is in the paper at the link above.
concepts[4]0.95the paper's words
conceptsracial liberals
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concepts[5]0.95the paper's words
sensesnegative emotion, as this paper refuses to use it - the charge is CONFLATION: most research on racial priming treats negative affect as one thing, and the paper's contribution is to show that two negative emotions from the same advertisement do different work. A category being used where a distinction was needed
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senses[0]0.95the tagger's words
sensesanger, in this account - not a stronger version of negative feeling but a SPECIFIC ROUTE: it is argued to be tightly linked in memory to whites' negative racial attitudes, so it reaches them where another negative emotion may not. The claim is about association, not intensity
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senses[1]0.95the tagger's words
sensesracial conservative and racial liberal, as defined here by WHERE THEY LOCATE THE CAUSE: conservatives find fault in the moral character of blacks, liberals blame the racism and discrimination endured. The two are separated by an attribution rather than by a policy position, which is what lets one emotion move them in opposite directions
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senses[2]0.95the tagger's words
claim_relationsbuilds-on → Bower and Forgas (2001)
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claim_relations[0]the tagger's words
claim_relationsbuilds-on → Banks and Valentino (2012)
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claim_relations[1]the tagger's words
claim_relationsreplicates → Banks and Valentino (2012)
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claim_relations[2]the tagger's words
concept_edgesanger —distinct-from→ fear
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differs in: WHICH ONE IS BOUND TO RACIAL ATTITUDES IN MEMORY - the paper's claim is that they are not interchangeable negatives, and that the difference is associative rather than a matter of degree · strength of the relation: 0.9 · note: THE DISTINCTION THE PAPER EXISTS TO DRAW, and it is drawn against its own field: the charge is that research on racial priming conflates the two under 'negative emotion'.
also in: anger · fear
concept_edges[0]0.95the tagger's words
concept_edgesracial conservatives —contrasted-with→ racial liberals
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differs in: WHERE EACH LOCATES THE CAUSE of black disadvantage - in moral character, or in racism and discrimination endured. An attributional difference, not a policy one · strength of the relation: 0.9 · note: Recorded because the paper's headline result depends on it: the same anger, from the same advertisement, moves these two groups in OPPOSITE directions on the same policies.
concept_edges[2]0.95the tagger's words
content_tagsregression
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also in: regression
content_tags.statistics[0]the tagger's words
content_tagsinteraction term in linear regression
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content_tags.statistics[1]the tagger's words
content_tagsCronbach's alpha (intercoder/scale reliability)
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content_tags.statistics[2]the tagger's words
content_tagsbootstrap
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also in: bootstrap
content_tags.statistics[3]the tagger's words
content_tagsconfidence interval
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content_tags.statistics[4]the tagger's words
content_tagsAn implicit racial appeal that arouses anger significantly amplifies the effect of symbolic racism on opposition to racial policies among whites.
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content_tags.findings[0]the tagger's words
content_tagsAn implicit racial appeal that arouses fear does not boost the effect of symbolic racism on racial policy opinions.
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content_tags.findings[1]the tagger's words
content_tagsAmong whites low in symbolic racism, anger moved policy opinion in the opposite direction, making racial liberals more supportive of racial policies.
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content_tags.findings[2]the tagger's words
content_tagsThe marginal effect of anger on racial policy opinion grows monotonically with symbolic racism while the marginal effect of fear stays flat across the same range.
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content_tags.findings[3]the tagger's words
content_tagsThe emotion manipulation worked: open-ended responses in the anger ad condition showed significantly more intense anger than both the control and the fear conditions.
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content_tags.findings[4]the tagger's words
content_tagsOverall, the experiment shows anger is the emotional channel through which an implicit racial appeal primes symbolic racism.
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content_tags.findings[5]the tagger's words
content_tagsimplicit racial appeal
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content_tags.definitions[0]the tagger's words
content_tagssymbolic racism (SR)
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content_tags.definitions[1]the tagger's words
content_tagsracial priming
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content_tags.definitions[2]the tagger's words
content_tagsappraisal theory of emotion
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content_tags.definitions[3]the tagger's words
content_tagsanger
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also in: anger
content_tags.definitions[4]the tagger's words
content_tagssymbolic racism
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content_tags.variables[1]the tagger's words
content_tagsracial policy opinions
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content_tags.variables[2]the tagger's words
content_tagsage
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also in: age
content_tags.variables[3]the tagger's words
content_tags113 — total number of experimental subjects in wave 2, of whom 85 were white
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content_tags.quantities[0]the tagger's words
content_tags65 percent — share of the student sample who were liberals (a stated limitation of the convenience sample)
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content_tags.quantities[1]the tagger's words
content_tags59 percent — retention/response rate from wave 1 (190 subjects) to wave 2
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content_tags.quantities[2]the tagger's words
content_tagsβ = .44; p ≥ .001 — intensity of expressed anger in the anger-ad condition relative to control, in the manipulation check
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content_tags.quantities[3]the tagger's words
content_tagsβ = .57; p ≥ .001 — intensity of expressed fear in the fear-ad condition relative to control
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content_tags.quantities[4]the tagger's words

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