Racialized Campaign Ads: The Emotional Content in Implicit Racial Appeals Primes White Racial Attitudes — TEI-tagged view

Banks, Bell · 2013 · psychology · doi:10.1093/poq/nft010 · full text at the source · TEI xml · tagged edition · index · concepts · authors
Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. Claim type is 'mechanism' because the paper's contribution is the causal pathway (implicit racial appeal -> anger -> accessibility of symbolic racism -> policy opinion), not the bare existence of racial priming, which it treats as established. The paper also implicitly criticises the prior racial-priming literature for conflating anger and fear ('Most studies in the racial priming literature seem to conflate the effects of fear and anger (Mendelberg 2001; Jamieson 1992)'), but that sentence describes the literature rather than positioning this paper against a named finding, so it was not coded as a claim_relation. The 'replicates' relation runs in the unusual direction: the authors cite Banks and Valentino (2012) as independent adult-sample convergence with their own student-sample result, which is why replication status is still recorded as 'untested' for this particular study. 2026-08-17 and 2026-08-25 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
Other fields define these differently the same word, defined another way in another discipline
bootstrap 2 fields · confidence interval 2 fields · fear 2 fields
Tags on this paper every tag the record carries, whether or not the words occur in the text below — a number is how many papers in the corpus carry that tag; a tag with no number is unique to this paper
anger2 fear3 racial priming2 racial attitudes2 racial conservatives racial liberals behavioural-experiment117

Our tag layer for this paper

Cross-disciplinary analysis
content-tags & facets: phenomenon · claim-type · cross-domain-transfer · mechanism · claim-relation · replication-status · limitation — grounded in the full text
phenomenonracial priming by implicit racial appeals— “Our theory suggests that anger and fear, in the context of an implicit racial appeal, influence whites’ views about race differently.”
claim-typemechanism— “We contend that racial priming is most effective when an IRA arouses anger.”
method — evidence— “Using an experiment over two waves, we induce anger and fear from an implicit racialized campaign ad and find that anger uniquely boosts opposition to racial policies among white racial conservatives.”
transferfrom psychology (emotion / memory research): the paper takes Bower and Forgas's theory of emotional priming — a psychological account of mood-congruent recall — and uses it as the explanatory engine for a political-communication effect— “We rely on Bower and Forgas’s (2001) theory of emotional priming to argue that specific emotions from IRAs play an important role in activating racial attitudes.”transfers[0]
mechanismanger and symbolic racism are stored as tightly linked associations in memory, so arousing anger activates the racial belief system and makes it available for the subsequent policy judgement— “We argue that anger and symbolic racism (SR) are tightly linked in memory, and evoking this emotion in the context of an IRA should then activate this belief system and cause a shift in opposition to racial policies.”mechanisms[0]
mechanismemotional (mood-congruent) priming: being returned to the emotional state in which an attitude was learned makes that attitude easier to recall— “We rely on Bower and Forgas’s (2001) theory of emotional priming to argue that specific emotions from IRAs play an important role in activating racial attitudes.”mechanisms[1]
mechanismbecause contemporary racial discourse is dominated by blame attribution, and blame is the appraisal that produces anger, anger rather than fear is the emotion bonded to whites' racial predispositions— “If contemporary discussions about race are dominated by blame rhetoric, we suspect that anger should be strongly linked to whites’ negative racial predispositions.”mechanisms[2]
builds-on Bower and Forgas (2001)— “We rely on Bower and Forgas’s (2001) theory of emotional priming to argue that specific emotions from IRAs play an important role in activating racial attitudes.”claim_relations[0]
builds-on Banks and Valentino (2012)— “In fact, Banks and Valentino (2012) observe such an effect; they find that anger (independent of racial or political content), and not disgust or fear, is highly correlated with, and can in fact activate, SR.”claim_relations[1]
replicates Banks and Valentino (2012)— “However, Banks and Valentino (2012) find similar results on an adult national sample.”claim_relations[2]
sensenegative emotion, as this paper refuses to use it - the charge is CONFLATION: most research on racial priming treats negative affect as one thing, and the paper's contribution is to show that two negative emotions from the same advertisement do different work. A category being used where a distinction was needed— “Most of the research on racial priming seems to conflate the effect of negative emotions”senses[0]
senseanger, in this account - not a stronger version of negative feeling but a SPECIFIC ROUTE: it is argued to be tightly linked in memory to whites' negative racial attitudes, so it reaches them where another negative emotion may not. The claim is about association, not intensity— “We suspect this effect occurs because anger and whites’ negative racial attitudes are tightly linked in memory”senses[1]
senseracial conservative and racial liberal, as defined here by WHERE THEY LOCATE THE CAUSE: conservatives find fault in the moral character of blacks, liberals blame the racism and discrimination endured. The two are separated by an attribution rather than by a policy position, which is what lets one emotion move them in opposite directions— “While racial conservatives find fault in the moral character of blacks, racial liberals blame the racism and discrimination that blacks have endured over the years”senses[2]
controla manipulation check on the campaign advertisements, coded from an open-ended 'how did the advertisement make you feel' by two trained research assistants, double-coded — partial— “However, they also expressed some fear (β = .19; p ≥ .05) relative to the control condition.” — rules out that the anger and fear advertisements produced the emotions they were built to produce, rather than undifferentiated negative affect— “We conducted a manipulation check to test whether our ads produced the intended emotion.”controls[0]
differs inanger —distinct-from→ fear — WHICH ONE IS BOUND TO RACIAL ATTITUDES IN MEMORY - the paper's claim is that they are not interchangeable negatives, and that the difference is associative rather than a matter of degree— “Our theory suggests that anger and fear, in the context of an implicit racial appeal, influence whites’ views about race differently”— “Our theory suggests that anger and fear, in the context of an implicit racial appeal”concept_edges[0]
noteanger —distinct-from→ fear — THE DISTINCTION THE PAPER EXISTS TO DRAW, and it is drawn against its own field: the charge is that research on racial priming conflates the two under 'negative emotion'.— “Our theory suggests that anger and fear, in the context of an implicit racial appeal, influence whites’ views about race differently”concept_edges[0]
weightanger —distinct-from→ fear — 0.9concept_edges[0]
differs inracial conservatives —contrasted-with→ racial liberals — WHERE EACH LOCATES THE CAUSE of black disadvantage - in moral character, or in racism and discrimination endured. An attributional difference, not a policy oneconcept_edges[2]
noteracial conservatives —contrasted-with→ racial liberals — Recorded because the paper's headline result depends on it: the same anger, from the same advertisement, moves these two groups in OPPOSITE directions on the same policies.concept_edges[2]
weightracial conservatives —contrasted-with→ racial liberals — 0.9
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concept_edges[2]
outcomecontrol — partial
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
controls[0]
replicationuntested
limitationThe sample was a non-representative convenience sample of undergraduates, over-weighted toward liberals.
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
limitations[0]
limitationIt is unknown whether an adult sample would show the same effect.
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
limitations[1]
limitationGeneralisation beyond crime to other racialised issue domains is untested.
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
limitations[2]
Content tags
content-observations: finding · quantity · variable · definition · key-term — grounded in the full text
findingAn implicit racial appeal that arouses anger significantly amplifies the effect of symbolic racism on opposition to racial policies among whites.
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content_tags.findings[0]
findingAn implicit racial appeal that arouses fear does not boost the effect of symbolic racism on racial policy opinions.
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content_tags.findings[1]
findingAmong whites low in symbolic racism, anger moved policy opinion in the opposite direction, making racial liberals more supportive of racial policies.
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content_tags.findings[2]
findingThe marginal effect of anger on racial policy opinion grows monotonically with symbolic racism while the marginal effect of fear stays flat across the same range.
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content_tags.findings[3]
findingThe emotion manipulation worked: open-ended responses in the anger ad condition showed significantly more intense anger than both the control and the fear conditions.
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content_tags.findings[4]
findingOverall, the experiment shows anger is the emotional channel through which an implicit racial appeal primes symbolic racism.
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content_tags.findings[5]
quantity113 — total number of experimental subjects in wave 2, of whom 85 were white
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content_tags.quantities[0]
quantity65 percent — share of the student sample who were liberals (a stated limitation of the convenience sample)
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content_tags.quantities[1]
quantity59 percent — retention/response rate from wave 1 (190 subjects) to wave 2
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content_tags.quantities[2]
quantityβ = .44; p ≥ .001 — intensity of expressed anger in the anger-ad condition relative to control, in the manipulation check
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
content_tags.quantities[3]
quantityβ = .57; p ≥ .001 — intensity of expressed fear in the fear-ad condition relative to control
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
content_tags.quantities[4]
variablesymbolic racism (moderator)
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content_tags.variables[1]
variableracial policy opinions (dependent)
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
content_tags.variables[2]
variableage (control)
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
content_tags.variables[3]
definitionimplicit racial appeal
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content_tags.definitions[0]
definitionsymbolic racism (SR)
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content_tags.definitions[1]
definitionracial priming
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content_tags.definitions[2]
definitionappraisal theory of emotion
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content_tags.definitions[3]
definitionanger
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content_tags.definitions[4]
Concepts
terms this paper carries, each with the sentence it was cut from — the layer that joins one paper to another. Terms with no quote yet are on CONCEPTS.html.
conceptanger — not defined in this paper's own words; one of the two emotions the paper splits apart, and the one it argues is bound to racial attitudes in memory - so it is a ROUTE to them rather than an amplifier of them
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[0]
conceptfear — not defined in this paper's own words; the other, and the paper's point is that it is NOT interchangeable with anger even though both are negative - which is the conflation it is charging the field with
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[1]
conceptracial priming — not defined in this paper's own words; the literature this paper is correcting from inside: it accepts the effect and denies that the emotion carrying it can be treated as one undifferentiated thing
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[2]
conceptracial attitudes — not defined in this paper's own words; what the appeal reaches, and the claim is about ACCESS: anger is tied to these attitudes in memory, so an appeal that evokes anger reaches them and one that evokes fear may not
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[3]
conceptracial conservatives — not defined in this paper's own words; one of two ideological groups that the same advertisement moves in OPPOSITE directions, which is why ideology is a node on this record and not a control
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[4]
conceptracial liberals — not defined in this paper's own words; the other, and the paper reports anger making them MORE supportive of racial policies - the half of the result that a one-directional account would have missed
Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher.
concepts[5]
Statistics — cross-field join keys
field-invariant statistical terms, used in their statistical sense (gated on a number / symbol / test). A p-value or a standard deviation means the SAME thing in physics, biology, psychology and sociology — so these are the strongest cross-field join keys. Grounded verbatim.
regression as written: unstandardized OLS regression coefficients
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content_tags.statistics[0]
interaction term in linear regression as written: positive and significant interaction between the anger condition and SR in linear regressions
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content_tags.statistics[1]
Cronbach's alpha (intercoder/scale reliability) as written: Cronbach’s alpha reveals a high level of reliability across the two coders
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content_tags.statistics[2]
bootstrap as written: we also use bootstrapping to reestimate our standard errors
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content_tags.statistics[3]
confidence interval as written: 95-percent confidence interval around the marginal effect
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content_tags.statistics[4]

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