Subliminal messages exert long-term effects on decision-making

Ruch, Züst, Henke · Neuroscience of Consciousness · 2016 · cognitive-psychology · 10.1093/nc/niw013 · record Ruch2016-subliminal-messages-exert-long-term-effects
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Other fields define these differently the same word, defined another way in another discipline
confidence interval 2 fields

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subliminal relational binding hippocampal memory system long-term memory masked decision accuracy chance level awareness test Bayes factors retention intervals lexical–semantic decisions unconscious processing face–occupation pairs prior distribution multi-item subliminal displays force relational binding, which recruits the hippocampus; hippocampal plasticity encodes the relation in a single exposure and holds it for the long term single familiar items are processed by neocortex, which needs many learning trials to lay down a trace, which is why earlier subliminal priming effects decayed within a second or accumulated only slowly sandwich masking indirect (implicit) memory test 'deliberation without attention' effect Bayes factor encoding-test interval mean decision accuracy accuracy in the awareness test mean logarithmic word frequency character count t-test two-tailed t -test confidence interval multiple regression multiple regression analysis effect size binomial probability behavioural-experiment

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second readingalternativesan independent re-reading of a facet, recorded whether or not it agrees
relation to other workclaim_relationshow this paper stands to another: agrees, contradicts, extends, qualifies
claim typeclaim_typethe shape of the claim: existence, mechanism, method, critique, prediction, null
concept edgeconcept_edgesan asserted relation between two concepts, with the sentence asserting it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
controlcontrolsan experiment run to eliminate a rival explanation
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
object of studyobject_of_studywhat the paper is about — the thing it investigates
phenomenonphenomenonthe effect or regularity under study
sensesensesa distinct use of a term, quoted where the paper fixes it

The paper

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alternatives 1 · claim_relations 7 · claim_type 1 · concept_edges 6 · content_tags 49 · controls 1 · limitations 10 · mechanisms 7 · method 1 · object_of_study 1 · phenomenon 1 · senses 5

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facettagfieldconf.whose words
object_of_studyWhether novel relational information presented below awareness is stored well enough to bias a conscious decision made twenty minutes later.
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object_of_studythe paper's words
claim_typeexistence
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claim_typethe paper's words
phenomenonlong-term subliminal influence on delayed decision-making
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phenomenonthe paper's words
methodbehavioural-experiment
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methodthe paper's words
mechanismsmechanisms
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mechanisms[0]the tagger's words
mechanismsmechanisms
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mechanisms[1]the tagger's words
mechanismsThe proposed route is relational binding in the hippocampal system, which can encode novel relations rapidly and hold them durably
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mechanisms[2]the tagger's words
mechanismsThat predicts the opposite of the usual expectation - subliminal effects should last longer when the material is novel and must be bound, not when it is familiar and repeated
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mechanisms[3]the tagger's words
mechanismsIn the second experiment the same logic is applied to word meaning: a subliminal German word must be decoded and linked to a foreign word for the later judgement to work
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mechanisms[4]the tagger's words
mechanismsAwareness is ruled out four ways rather than one: interview, two objective tests, Bayes factors, and a regression on residual awareness
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mechanisms[5]the tagger's words
mechanismsA stricter check: removing every participant whose awareness score deviated from chance in either direction, and confirming the effect survives
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mechanisms[6]the tagger's words
limitationsThe paradigm cannot establish what kind of memory was formed - precise semantic relations or only fuzzy semantic/affective associations.
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limitations[0]the tagger's words
limitationsIn experiment 2 the Bayes analysis of the awareness test was inconclusive, so true unawareness of the subliminal words was not established.
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limitations[1]the tagger's words
limitationsThe awareness test for experiment 2 may simply have been insensitive rather than showing absence of awareness.
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limitations[2]the tagger's words
limitationsAwareness was not probed trial-by-trial during the main experiments, so brief awareness of some stimuli cannot be excluded.
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limitations[3]the tagger's words
limitationsThe authors state plainly that a non-significant awareness test does not establish unawareness, and this is why they compute Bayes factors
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limitations[4]the tagger's words
limitationsIn Experiment 2 that check came back inconclusive and is reported as such - awareness could not be excluded
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limitations[5]the tagger's words
limitationsThe conclusion for Experiment 2 is therefore explicitly left open on the awareness question
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limitations[6]the tagger's words
limitationsThe regression method used to separate awareness from effect is cited together with the criticism of it
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limitations[7]the tagger's words
limitationsThe effects are a few percentage points above chance in both experiments
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limitations[8]the tagger's words
limitationsThe Experiment 2 effect rests on a p just under .05
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limitations[9]the tagger's words
controlstwenty additional faces paired with CONSONANT STRINGS and presented subliminally as a control condition - AND THE PAPER MARKS IT '(not reported)'
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eliminates: that the long-term preference follows from subliminal exposure to ANY paired string rather than to the message - consonant strings carry no meaning, and the paper marks the condition '(not reported)' in its own parentheses · outcome (stated by the tagger, no quotation): absent-declared-unreported · would have ruled out, had it been run: the subliminal presentation itself as the source of the later wage judgement: if faces paired with meaningless consonant strings produced the same effect, the occupation words would not be doing the work
controls[0]0.95the tagger's words
sensesa non-significant awareness test - as ABSENCE OF EVIDENCE: the test may simply have been too insensitive, which proves nothing
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senses[0]1.0the tagger's words
sensesa non-significant awareness test - as EVIDENCE OF ABSENCE: a Bayes factor below one third, which is what Experiment 1 obtained
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senses[1]1.0the tagger's words
sensesthe same test in Experiment 2 - INCONCLUSIVE: a factor near one, favouring neither hypothesis, and reported rather than glossed
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senses[2]1.0the tagger's words
sensessubliminal effect - the received view: decays within about a second, which is why it is thought harmless
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senses[3]1.0the tagger's words
sensessubliminal effect - as found here: undiminished at 25 minutes compared with 15, for novel relational material
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senses[4]1.0the tagger's words
alternativesphenomenon: long-term subliminal influence on delayed decision-making
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a second reading reaching the same value. Recorded: long-term subliminal influence on delayed decision-making — note: a second reading reaching the same value from a different sentence. Not applied - a person decides.
alternatives.phenomenonthe tagger's words
claim_relationsbuilds-on → Duss et al. (2011) subliminal masking paradigm
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claim_relations[0]the tagger's words
claim_relationsbuilds-on → Greenwald et al. (1995) regression method for estimating awareness-independent subliminal effects
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claim_relations[1]the tagger's words
claim_relationscontradicts → prevailing views that consciousness is a precondition for information integration, relational learning and decision-making (Tononi, 2004; Shanks, 2010; Newell and Shanks, 2014)
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claim_relations[2]the tagger's words
claim_relationscritiques → the view that subliminal effects decay within a second and are therefore harmless
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claim_relations[3]the tagger's words
claim_relationscritiques → the assumption that subliminal messages are stored only slowly and not at all when novel
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claim_relations[4]the tagger's words
claim_relationsextends → Dienes on using Bayes factors to test whether a null can be accepted
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claim_relations[5]the tagger's words
claim_relationsextends → Greenwald et al.'s regression method for separating subliminal influence from residual awareness
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claim_relations[6]the tagger's words
concept_edgessubliminal —causes→ long-term memory
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strength of the relation: 0.8 Audit 2026-09-28: DOUBTFUL - read against its span and kept, but the span says new associations were stored long-term; causes is loose.
concept_edges[1]the tagger's words
concept_edgesmasked —operationalised-as→ subliminal
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strength of the relation: 1 Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but the masked stimuli are reported as not seen; operationalised-as is loose.
also in: masked · subliminal
concept_edges[2]the tagger's words
concept_edgesprior distribution —part-of→ Bayes factors
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strength of the relation: 1
concept_edges[4]the tagger's words
concept_edgesdecision accuracy —contrasted-with→ chance level
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strength of the relation: 1
concept_edges[5]the tagger's words
concept_edgesface–occupation pairs —operationalised-as→ relational binding
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strength of the relation: 1 Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but the face-occupation pairs are the experiment's stimuli; 'relational binding' as their operationalisation is loose.
concept_edges[7]the tagger's words
concept_edgesunconscious processing —same-as→ subliminal
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strength of the relation: 0.8 Audit 2026-09-28: DOUBTFUL - read against its span and kept, but the span concludes effects came from unconscious processing; same-as 'subliminal' is loose.
concept_edges[10]the tagger's words
content_tagst-test
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also in: t-test
content_tags.statistics[0]the tagger's words
content_tagsconfidence interval
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content_tags.statistics[1]the tagger's words
content_tagsBayes factor
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also in: Bayes factor
content_tags.statistics[2]the tagger's words
content_tagsprior distribution
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content_tags.statistics[3]the tagger's words
content_tagsmultiple regression
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content_tags.statistics[4]the tagger's words
content_tagsBayes factor
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also in: Bayes factor
content_tags.statistics[5]the tagger's words
content_tagst-test
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also in: t-test
content_tags.statistics[6]the tagger's words
content_tagsconfidence interval
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content_tags.statistics[7]the tagger's words
content_tagsmultiple regression
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content_tags.statistics[8]the tagger's words
content_tagseffect size
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also in: effect size
content_tags.statistics[9]the tagger's words
content_tagsbinomial probability
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content_tags.statistics[10]the tagger's words
content_tagsFaces that had been subliminally paired with high- or low-wage occupations were later consciously rated as high or low earners at 53.97% accuracy, above the 50% chance level.
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content_tags.findings[0]the tagger's words
content_tagsSubliminally encoded semantic associations still steered conscious decisions almost thirty minutes later.
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content_tags.findings[1]the tagger's words
content_tagsThe subliminal effect was no weaker after a 25-minute delay than after 15 minutes, so it did not measurably decay over that range.
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content_tags.findings[2]the tagger's words
content_tagsSubliminally presented pseudoword-translation pairs let participants judge later whether a foreign word matched a synonym of its translation, at 52.7% accuracy versus 50% chance.
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content_tags.findings[3]the tagger's words
content_tagsObjective forced-choice tests in experiment 1 gave substantial Bayesian evidence that participants could not perceive the masked faces or occupations.
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content_tags.findings[4]the tagger's words
content_tagsIn experiment 2 the Bayes factor of 1.14 was inconclusive, so the awareness test there could not rule stimulus awareness out.
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content_tags.findings[5]the tagger's words
content_tagsAccuracy in the awareness test did not predict decision accuracy in the main experiment.
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content_tags.findings[6]the tagger's words
content_tagsLasting unconscious relational memories formed from only one or two subliminal encoding episodes in participants naive to the manipulation.
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content_tags.findings[7]the tagger's words
content_tagssubliminal face-occupation pairs shifted income judgements above chance almost half an hour later
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content_tags.findings[8]the tagger's words
content_tagsthe effect was no weaker at 25 minutes than at 15
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content_tags.findings[9]the tagger's words
content_tagssubliminally presented foreign vocabulary supported later match/mismatch judgements at 52.7% against a 50% baseline
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content_tags.findings[10]the tagger's words
content_tagsBayes factors gave substantial support for genuine unawareness in Experiment 1
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content_tags.findings[11]the tagger's words
content_tagsthe same analysis was inconclusive in Experiment 2, so awareness could not be excluded there
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content_tags.findings[12]the tagger's words
content_tagsthe effect survived removing every participant whose awareness score departed from chance in either direction
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content_tags.findings[13]the tagger's words
content_tagssandwich masking
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content_tags.definitions[0]the tagger's words
content_tagsindirect (implicit) memory test
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content_tags.definitions[1]the tagger's words
content_tags'deliberation without attention' effect
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content_tags.definitions[2]the tagger's words
content_tagsBayes factor
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also in: Bayes factor
content_tags.definitions[3]the tagger's words
content_tagsrelational binding
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content_tags.definitions[4]the tagger's words
content_tagsencoding-test interval
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content_tags.variables[1]the tagger's words
content_tagsmean decision accuracy
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content_tags.variables[3]the tagger's words
content_tagsaccuracy in the awareness test
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content_tags.variables[8]the tagger's words
content_tagsmean logarithmic word frequency
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content_tags.variables[9]the tagger's words
content_tagscharacter count
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content_tags.variables[10]the tagger's words
content_tags53.97% — mean accuracy of income decisions about subliminally primed faces in experiment 1 (chance = 50%)
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content_tags.quantities[0]the tagger's words
content_tags52.7% — mean accuracy of match/mismatch translation decisions in experiment 2 (chance = 50%)
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content_tags.quantities[1]the tagger's words
content_tags50% — chance-level performance on the objective face-awareness forced-choice test
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content_tags.quantities[2]the tagger's words
content_tags1.14 — Bayes factor for the experiment-2 awareness test, in the inconclusive range
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content_tags.quantities[3]the tagger's words
content_tags46 — number of analysed participants in experiment 1 after exclusions
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content_tags.quantities[4]the tagger's words
content_tags23 women and 11 men — composition of the analysed experiment-2 sample (34 participants)
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content_tags.quantities[5]the tagger's words
content_tags40 — number of face–word pairs encoded subliminally in experiment 1, one encoding episode each
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content_tags.quantities[6]the tagger's words
content_tags48 encoding episodes for 24 pseudoword–word pairs — experiment 2 encoding load: each pair shown in two nonadjacent subliminal episodes
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content_tags.quantities[7]the tagger's words
content_tags53.97% — Experiment 1 decision accuracy, about four points above the 50% baseline
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content_tags.quantities[8]the tagger's words
content_tags52.7% — Experiment 2 accuracy, under three points above baseline
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content_tags.quantities[9]the tagger's words
content_tags0.16 and 0.14 — Bayes factors supporting genuine unawareness in Experiment 1
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content_tags.quantities[10]the tagger's words
content_tags1.14 — the Experiment 2 Bayes factor - close to 1, favouring neither hypothesis
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content_tags.quantities[11]the tagger's words
content_tags15 and 25 min — the two retention intervals across which the effect held
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content_tags.quantities[12]the tagger's words
content_tags12 participants — those removed in the strict re-analysis for deviating from chance on an awareness test
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content_tags.quantities[13]the tagger's words

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