Procedural priming effects on spontaneous inference formation

Kirmani, Lee, Yoon · Journal of Economic Psychology · 2004 · consumer-psychology · 10.1016/j.joep.2003.09.003 · record kirmani2004-procedural-priming-effects-on-spon
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Where this record's text came from. faceted 2026-08 by reading the locally held text (pdftext); every evidence string verified as an exact substring of that text before merging. Claim type is method because the paper frames its own objective as demonstrating a technique for assessing spontaneity, not as establishing the ad-cost/quality effect itself; the substantive result ("Our data show that spontaneous inferencing can indeed be influenced by procedural priming.") is existence-shaped and a tagger who weighted the result over the stated objective could choose existence. Explanation of subjects' motivation for the anomalous high-capacity latency result is speculative in the paper, but the sentence stating so runs across a PDF page-header artefact, so it was not quoted as a limitation to keep evidence clean. No further claim relations entered: the many other citations (Bassili 1993, Smith & Lerner 1986, Higgins & Chaires 1980) are background review rather than explicit self-positioning. 2026-08-17 and 2026-08-25 schema-0.3 passes: every quote verified as an exact substring of the staged text and anchored at merge time; concept terms verified present; every edge endpoint an existing node.
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procedural priming cognitive procedures effort investment rule spontaneous inference facilitative prime suppressive prime no prime cognitive capacity retrieval computation demand effects spontaneous inferencing quality perceptions response times The facilitative prime makes the effort-belief production accessible, so the quality inference is drawn at the moment the ad cost information is encoded; at judgment the subject only retrieves the stored evaluation instead of computing one. Retrieval consumes less cognitive capacity than computation, so a load imposed at judgment slows computed judgments much more than retrieved ones - which is what makes response time a diagnostic of spontaneity. The suppressive prime installs a rival attribution (effort signals personal gain), which competes with and blocks later use of the effort investment rule. cognitive procedure Cognitive capacity at judgment product quality response time for the quality judgment perceived advertising cost mood ANOVA significant interaction effect t-test correlation Cronbach's alpha planned comparison Planned comparisons behavioural-experiment

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conceptconceptsan idea the paper works with, quoted where the paper uses it
content tagcontent_tagsa finding, definition, quantity, statistic or variable named in the paper
controlcontrolsan experiment run to eliminate a rival explanation
limitationlimitationswhat the paper says its evidence cannot support
mechanismmechanismshow the reported effect is said to come about
methodmethodhow the paper produced its evidence
phenomenonphenomenonthe effect or regularity under study
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transfertransfersa method or concept carried in from another field

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claim_relations 2 · claim_type 1 · concept_edges 7 · concepts 14 · content_tags 31 · controls 2 · limitations 2 · mechanisms 3 · method 1 · phenomenon 1 · senses 5 · transfers 1

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facettagfieldconf.whose words
claim_typemethod
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claim_typethe paper's words
phenomenonprocedural priming of spontaneous inference formation
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methodbehavioural-experiment
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mechanismsmechanisms
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mechanismsmechanisms
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mechanismsmechanisms
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about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. Update, 15 September 2026: CLEARED evidence status='quote-not-in-current-staged-text' - the quote now locates in the current staged text, so the condition the marker recorded no longer holds.
mechanisms[2]the tagger's words
limitationsThe demonstration covers only one context, so generalisation is cautioned against.
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limitations[0]the tagger's words
limitationsResponse latency showed no prime effect under high cognitive capacity, which the authors concede sits awkwardly with their hypotheses.
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limitations[1]the tagger's words
transfersThe procedural priming paradigm, developed and used in psychology, is imported into consumer/marketing research as a tool for inducing and detecting spontaneous product inferences.
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transfers[0]the tagger's words
controlsa CONFOUND CHECK: perceived advertising cost was measured on three seven-point scales and compared across conditions
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eliminates: that the procedural prime also changed how expensive the campaign LOOKED, so that any effect is a cost inference rather than a procedural one · outcome (stated by the tagger, no quotation): held
controls[0]0.95the tagger's words
controlsa separate undergraduate pretest of the cost cue before the main study
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eliminates: that the cost cue does not do what the design assumes it does · outcome (stated by the tagger, no quotation): held
controls[1]0.95the tagger's words
conceptsprocedural priming
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concepts[0]0.95the paper's words
conceptscognitive procedures
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concepts[1]0.95the paper's words
conceptseffort investment rule
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concepts[2]0.95the paper's words
conceptsspontaneous inference
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concepts[3]0.95the paper's words
conceptsfacilitative prime
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concepts[4]0.95the paper's words
conceptssuppressive prime
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concepts[5]0.95the paper's words
conceptsno prime
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also in: no prime
concepts[6]0.95the paper's words
conceptscognitive capacity
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concepts[7]0.95the paper's words
conceptsretrieval
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also in: retrieval
concepts[8]0.95the paper's words
conceptscomputation
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also in: computation
concepts[9]0.95the paper's words
conceptsdemand effects
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concepts[10]0.95the paper's words
conceptsspontaneous inferencing
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concepts[11]0.95the paper's words
conceptsquality perceptions
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concepts[12]0.95the paper's words
conceptsresponse times
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concepts[13]0.95the paper's words
sensescognitive procedure - defined by the paper as the `how` of a task rather than its content, which is the move that lets a prime about charitable giving reach a judgment about advertising
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senses[0]0.95the tagger's words
sensesspontaneous, of an inference - occurring without explicit prompting and often without conscious intention; a property of HOW the inference arose, not of what it says
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senses[1]0.95the tagger's words
sensesthe effort investment rule - the advertising claim with the advertising removed: a rule about persons and undertakings, which is what makes it primeable in a charity scenario and testable in an advertising one
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senses[2]0.95the tagger's words
sensesindirect measurement of spontaneity - chosen because THE MEASUREMENT WOULD CREATE THE THING IT TESTS: asking directly whether the inference was made can produce an inference that would otherwise not have been made
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senses[3]0.95the tagger's words
sensesprime, facilitative versus suppressive - a distinction drawn by the prime's relation to a target rule rather than by its subject matter. Both scenarios describe the same donation; only the reason offered for the effort differs
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senses[4]0.95the tagger's words
claim_relationsbuilds-on → Kirmani and Wright (1989)
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claim_relations[0]the tagger's words
claim_relationsextends → Broniarczyk and Alba (1994b)
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claim_relations[1]the tagger's words
concept_edgescognitive procedures —part-of→ procedural priming
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strength of the relation: 0.95 · note: The definitional relation, and the reason the effect crosses domains: what carries over is the procedure, so the second task need not share the first's content.
concept_edges[0]0.95the tagger's words
concept_edgesretrieval —distinct-from→ computation
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strength of the relation: 0.95 · note: THE PAPER'S INFERENTIAL ENGINE, stated before it is used. Every hypothesis is this one asymmetry applied to a different condition, which is why the pair is a node pair here rather than background.
concept_edges[1]0.95the tagger's words
concept_edgesprocedural priming —causes→ spontaneous inferencing
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strength of the relation: 0.9 · note: The paper's headline claim, and the sentence after it names the mediator: the primed procedures are the effort investment rule, not anything about advertising.
concept_edges[2]0.95the tagger's words
concept_edgessuppressive prime —causes→ effort investment rule
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direction on the measure: reduces · strength of the relation: 0.9 · note: Suppression here is not the absence of a prime but the presence of a COMPETING attribution - the same effort, explained by personal gain.
concept_edges[3]0.95the tagger's words
concept_edgessuppressive prime —causes→ quality perceptions
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direction on the measure: reduces · strength of the relation: 0.95 · note: The confirmed half of Hypothesis 1: priming a competing attribution lowers the quality inference relative to both other conditions.
concept_edges[4]0.85the tagger's words
concept_edgesfacilitative prime —same-as→ no prime
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strength of the relation: 0.9 · note: THE NULL THE PAPER DID NOT WANT, and it is recorded here rather than left to the limitations layer: the facilitative prime did not raise quality ratings at all. Subjects draw the inference unprompted, so there was no headroom - which is why the paper's evidence for spontaneity has to come from response times instead.
concept_edges[5]0.95the tagger's words
concept_edgesprocedural priming —causes→ demand effects
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direction on the measure: reduces · strength of the relation: 0.8 · note: A METHODOLOGICAL ADVANTAGE AS AN EDGE. The prime is set in an interpersonal context and the test in a marketing one, so a subject is unlikely to connect them - which is the argument for procedural over explicit priming.
concept_edges[7]0.85the tagger's words
content_tagsANOVA
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also in: ANOVA
content_tags.statistics[0]the tagger's words
content_tagsANOVA
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also in: ANOVA
content_tags.statistics[1]the tagger's words
content_tagst-test
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also in: t-test
content_tags.statistics[2]the tagger's words
content_tagscorrelation
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also in: correlation
content_tags.statistics[3]the tagger's words
content_tagsCronbach's alpha
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content_tags.statistics[4]the tagger's words
content_tagsplanned comparison
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content_tags.statistics[5]the tagger's words
content_tagsQuality perceptions were more favourable after the facilitative prime and no prime than after the suppressive prime.
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content_tags.findings[0]the tagger's words
content_tagsOnly in the facilitative prime condition was the speed of the quality judgment unaffected by a concurrent memory load, indicating the quality inference had already been made spontaneously at encoding.
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content_tags.findings[1]the tagger's words
content_tagsIn the suppressive prime and no prime conditions, constraining cognitive capacity slowed quality judgments significantly, as expected if the judgment had to be computed on the spot.
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content_tags.findings[2]the tagger's words
content_tagsThe advertising cost-quality inference is not normally spontaneous, but becomes spontaneous once the cognitive procedures that underlie it are primed.
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about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted.
content_tags.findings[3]the tagger's words
content_tagsPriming the effort investment rule led subjects to make product quality evaluations without being prompted.
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about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted.
content_tags.findings[4]the tagger's words
content_tagsWhen cognitive capacity was high, response times did not differ across prime conditions.
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content_tags.findings[5]the tagger's words
content_tagsThe authors suggest the ad cost-quality inference may come not from a perceived real-world correlation but from a general principle that effort reflects belief.
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about this quote: QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted.
content_tags.findings[6]the tagger's words
content_tagsprocedural priming
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content_tags.definitions[0]the tagger's words
content_tagscognitive procedure
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content_tags.definitions[1]the tagger's words
content_tagseffort investment rule
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content_tags.definitions[2]the tagger's words
content_tagsfacilitative prime
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content_tags.definitions[3]the tagger's words
content_tagsspontaneous inference
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content_tags.definitions[4]the tagger's words
content_tagsCognitive capacity at judgment
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content_tags.variables[1]the tagger's words
content_tagsproduct quality
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content_tags.variables[2]the tagger's words
content_tagsresponse time for the quality judgment
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content_tags.variables[3]the tagger's words
content_tagsperceived advertising cost
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content_tags.variables[4]the tagger's words
content_tagsmood
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also in: mood
content_tags.variables[5]the tagger's words
content_tags84 — number of undergraduate subjects in the main experiment
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content_tags.quantities[0]the tagger's words
content_tags76 — number of subjects in the pretest that checked the primes produced the intended effort attributions
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content_tags.quantities[1]the tagger's words
content_tags5.74 vs 4.04 — pretest ratings of Marian's true belief in the cause after the facilitative versus suppressive prime scenario
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content_tags.quantities[2]the tagger's words
content_tagsXfacilitative prime= 5.52, Xsuppressive prime= 4.54, Xno prime= 5.42 — mean seven-point quality ratings of the target product in the three prime conditions
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content_tags.quantities[3]the tagger's words
content_tagsXhigh=11.92, Xlow=11.80 — quality-judgment response times in seconds under high and low cognitive capacity in the facilitative prime condition, which did not differ
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content_tags.quantities[4]the tagger's words
content_tags$7.2 million vs $10 million — average advertising spend subjects expected for the bottled water category, against the $10 million campaign stated for the target product
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content_tags.quantities[5]the tagger's words
content_tagsX=4.75 vs. X=4.25, t(46)=1.56, p<0.06 — pretest quality ratings with versus without the $10 million advertising cost cue
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content_tags.quantities[6]the tagger's words
content_tagsseven — number of digits held in memory in the concurrent rehearsal task used to constrain cognitive capacity
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content_tags.quantities[7]the tagger's words

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