(cid:NN). The PDF this text was extracted from encodes 2 characters in a way that names no letter, so the extractor could not say what they were. The quotes keep them because a quote is reproduced exactly or it proves nothing — the marks are the source’s, not the tagging’s.| P · prime | national-character background music in a shop, incidental to buying |
| T · target | a product (wine) purchase |
| B · baseline | purchases under the other music condition |
| E · priming effect | purchases shift toward the country congruent with the music |
| A · association | congruent (positive) |
phenomenon · claim-type · cross-domain-transfer · mechanism · claim-relation · replication-status · limitation — grounded in the full text| phenomenon | in-store music priming of product choice— “Specific musical pieces may activate superordinate knowledge structures4, suggesting how in-store music could influence product choice.” | |
| claim-type | existence— “By investigating the purchasing of German and French wines we have found that musical ‘fit’ has a profound influence on product choice.” | |
| method — evidence | — “To test this, four French and four German wines were displayed in a supermarket drinks section.” | |
| sense | musical `fit` - the paper's central term, in scare quotes every time it appears and never defined except by its instances: French accordion music with French wine, German Bierkeller music with German wine. A relation between a stimulus and a product's national origin, operationalised entirely by example Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | senses[0] |
| sense | priming, as this paper uses it - a verb applied to a PURCHASE, not to a judgement or a reaction time: stereotypical music activates a knowledge structure concerning a country and thereby primes the selection of products from it. The primed thing is which bottle leaves the shop Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | senses[1] |
| sense | unawareness, and the authors' refusal to claim it - only six of the shoppers said the music influenced their choice, and rather than treat that as unawareness established they write that it would be interesting to discover whether they were REALLY as unaware as their answers suggested. A field study declining the unconscious it is entitled to claim Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | senses[2] |
| control | the French and German wines matched to each other on price and on dryness or sweetness — held — rules out the music effect being a price or taste effect - if the wine of one country were cheaper or sweeter, the shopper would be following the wine and not the accordion Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | controls[0] |
| note | in-store music —causes→ product choice — The claim in the title, and the design that supports it is a fortnight of alternating days in a real supermarket with the shelf positions swapped halfway - so the effect is on bottles sold, not on stated intention. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[0] |
| weight | in-store music —causes→ product choice — 0.9 Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[0] |
| audit | superordinate knowledge structures —causes→ product choice — Audit 2026-09-28: DOUBTFUL - read against its full span and kept, but the span says musical pieces MAY activate knowledge structures, suggesting how music COULD influence choice; hedged. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[1] |
| effect direction | superordinate knowledge structures —causes→ product choice — increases Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[1] |
| note | superordinate knowledge structures —causes→ product choice — THE MECHANISM, and it is hedged twice in its own sentence - 'may activate', 'suggesting how' - so it is offered as the available explanation rather than as something tested. The study measures the outcome, not the structure. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[1] |
| weight | superordinate knowledge structures —causes→ product choice — 0.85 Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concept_edges[1] |
| outcome (stated by the tagger, no quotation) | control — held | controls[0] |
| replication | untested | |
| limitation | Awareness was assessed only by questionnaire self-report, and the authors themselves doubt that this establishes shoppers were genuinely unaware of the influence. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | limitations[0] |
| limitation | Only two music conditions were compared; there was no silence control and no music from a non-wine-producing country, and individual differences and shopper indecision were not measured. Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | limitations[1] |
finding · quantity · variable · definition · key-term — grounded in the full text| finding | stereotypically German music was expected to prime the choice of German wine Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | content_tags.findings[0] |
| evidence status note | finding — QUOTE RECOVERED FROM THE PAPER'S OWN CHARACTERS. The recorded quote was LETTERS-ONLY IDENTICAL to this stretch of the staged text but not an exact substring of it - spaces, hyphens, ligature glyphs or mathematical operators differed, so it could never anchor. This is the file's own text between the same two letters: not produced by a rule about the damage, copied out of the file. Round-trip checked (the recovered span is letters-only equal to the original) and length-checked. The text as originally recorded is kept in evidence as extracted. | content_tags.findings[0] |
| finding | customers did not seem aware of the music's effect on their choices Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | content_tags.findings[1] |
| key-terms | music, wine, product, customers, choice, priming |
| concept | product choice Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concepts[1] |
| concept | superordinate knowledge structures — not defined in this paper's own words; the mechanism the whole study rests on, borrowed and stated in one clause: a piece of music activates a body of knowledge about a country, and the product is selected from inside it Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concepts[3] |
| concept | in-store music — not defined in this paper's own words; the manipulation, and the paper's opening argument for studying it is commercial rather than theoretical: royalty payments for non-broadcast commercial use in one country in one year Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concepts[4] |
| concept | musical — not defined in this paper's own words; the paper's own term for the relation between a piece of music and a product's origin, kept in scare quotes throughout - 'musical fit' - and never defined beyond the example Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concepts[5] |
| concept | subliminal — not defined in this paper's own words; the neighbouring literature the authors invoke to CAUTION themselves rather than to claim support - the reason they decline to treat their own questionnaire as settling awareness Quotation withheld — this paper is not ours to reproduce, and the page has already quoted as much of it as the rights layer allows. The tag, its field and its confidence stand; the sentence is at the publisher. | concepts[6] |
When we have changed our mind. Some entries in the table begin with a word in capitals and the reason for it. EVIDENCE CORRECTED — the finding still stands, but we had quoted the wrong sentence from the paper, and the quotation has been replaced with the right one. RETRACTED — the entry itself was wrong; it stays on the page, marked, with the reason, rather than being deleted. WITHDRAWN AND REPLACED — the entry was wrong, and a corrected version of it appears in the entries below. Each mark carries its own reason, in brackets, because the reasons differ from one entry to the next. An entry we have WITHDRAWN is removed from this page and kept in the record, with its reason. A line reading Audit and a date is a later re-reading of the entry against its whole sentence: DOUBTFUL means it was kept, and the reason says what is loose about it. Quotation marks inside the tagger's sentence. Where a tag is the tagger's own sentence, a phrase in quotation marks inside it is borrowed from the paper — the tagger's wording around it is not. The paper's own sentence is the evidence quote for that row; on this page it is withheld with the article, and the article is at its publisher. Nothing inside quotation marks anywhere on this page is ours: if it is quoted, it is the paper's. Whose words a concept carries. A concept entry records a term the paper itself uses, so the term, the sense given for it, and its evidence are the paper's own words, quoted where the paper fixes them. This is the opposite of a sense entry in the tag table, which is the tagger's sentence about how the paper uses a term. Where a concept entry could not be grounded in the paper's words, the entry says so on its own row.
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and is linked, not reproduced. Excerpts shown are short quotations for identification and verification.
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